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The Manager, Commercial Activation – Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.com, and Marketplace channels. This role operates at the center of cross-functional execution, driving alignment across teams, identifying and resolving activation gaps, and using data-driven insights to continuously improve performance.
Job Responsibility
Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
Ensure products are properly set up and optimized across digital, retail, and program environments
Identify and resolve activation gaps impacting pricing, placement, readiness, and content
Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
Partner with execution teams to ensure activation plans are delivered consistently
Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
Monitor key activation KPIs and ensure follow-through on improvements
Translate data into clear, actionable insights to support business decisions
Contribute to reporting improvements and enhanced data visibility
Lead or influence cross-functional initiatives and mentor less experienced team members
Requirements
Bachelor's degree in Business, Marketing, Merchandising, Analytics, or related work experience
7+ years of experience in merchandising, marketing, commercial activation, or related roles
Nice to have
Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
Experience working with SKU-level sales, pricing, or channel performance data
Experience supporting go-to-market or product performance initiatives
Exposure to Private Brands or CPG environments
What we offer
Competitive base salary + bonus on eligible positions
Paid Time Off 22 days plus 7 major holidays and 1 floating holiday
401(k) Matching Company match 401(k) plan
Discounts Online and retail discounts
Wellness Physical and mental health wellness programs
On-site Amenities Daycare, cafeteria, fitness center, and coffee shop at our HQ