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The Manager, Collegiate Marketing is responsible for executing the student marketing strategies for the US. This person will contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus. This role leverages insights and creates the most effective programming for the US-consumer, working closely with the Global HQ team. In addition, this person will project manage collegiate activations, focused on building unique value to the US consumer and scale across the US. This role is a key member of the Marketing team and must possess a strong cross-functional ability to bring the full marketing mix to life in the collegiate space across the US including sport, culture, communications, and the Red Bull Media Network. This person is also responsible for acting as a partner to the Region teams, ensuring quality execution and innovation across all activations.
Job Responsibility:
Execute the student marketing strategies for the US
Contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus
Leverage insights and create the most effective programming for the US-consumer, working closely with the Global HQ team
Project manage collegiate activations, focused on building unique value to the US consumer and scale across the US
Act as a partner to the Region teams, ensuring quality execution and innovation across all activations
Requirements:
3+ years marketing experience
Experience leading cross-functional teams, including project management (planning & prioritization)
Experience leveraging consumer insights and translating learning into action
Proven ability to navigate through a highly matrixed organization
Exceptional verbal and written communication skills, including meeting facilitation and presentation
Creative mind with an attention to detail but also the ability to see the big picture
Sound strategic thinking capabilities
Self-starter, Entrepreneurial
Bachelor’s Degree required
Fluent in English, additional languages an advantage