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The Experience Specialist for China Regional Consumer Research & Insights is a new position within Sandisk’s Global Consumer Insights & Analytics (“CIA”) function. The mission of CIA is to enable our “Consumer at the Center” strategy, by driving consumer centricity into decision-making that drives company growth. This regional research role will be responsible for working with the regional Sales & Marketing teams to identify consumer & shopper learning needs, execute associated learning plans, and deliver critical consumer and market insights. This work will involve deeply understanding shopper journeys for key retailers and channels, as well as working across the global CIA team to identify and deliver critical learning to the region at Sales Training events and otherwise as needed through the year.
Job Responsibility:
Lead the development and execution of consumer and shopper learning plans focused on shopper journeys and regional shopper behavior, inclusive of qualitative and quantitative primary research and analysis of market data and reports, on time and on budget
Represent Consumer Insights & Analytics (CIA) function for the regional Product and Marketing teams across all product segments (SSDs internal/external, USB, cards, accessories)
Lead regional “shopper journeys” data and insights to inform go-to-market plan optimization
Partner with the Marketing team to lead Media and Campaign effectiveness measurement
Choose and nurture relationships with key suppliers/vendors for core research work
Requirements:
5+ years relevant experience in a consumer-facing organization (technology, consumer electronics, or CPG industries preferred)
Demonstrated abilities to translate business objectives into consumer learning plans
Mastery of primary research execution tools and applications
Experience in both deep qualitative research and quantitative research/data analysis, consumer-generated data, and market data
Ability to lead a relationship and manage outcomes with suppliers
Strong communication and relationship-building skills
Ability to generate, summarize, and persuasively communicate data in terms of insights and consumer “stories”
Proactive thought leader with strong verbal/communications skills and a thoughtful and persuasive personal style
Ability to distill complex and at times contradictory consumer data and insights into compelling, data-based stories and recommendations
Confidence and presence collaborating with and presenting to marketing & sales teams and leadership
Ability to effectively manage projects at both the strategic and executional level
A self-starter comfortable in a project-oriented, high-growth environment
Ability to work with a team that is geographically dispersed
Strong written and verbal proficiency in business English language
Proficiency in DIY quantitative platforms, market sales and share data and MS Office capabilities