Manager, China Regional Research & Insights

• Lead the development and execution of consumer and shopper learning plans focused on shopper journeys and regional shopper behavior
• Represent Consumer Insights & Analytics (CIA) function for the regional Product and Marketing teams across all product segments
• Lead regional shopper journeys data and insights to inform go-to-market plan optimization
• Partner with the Marketing team to lead Media and Campaign effectiveness measurement
• Choose and nurture relationships with key suppliers/vendors for core research work

• 5+ years relevant experience in a consumer-facing organization (technology, consumer electronics, or CPG industries preferred)
• Demonstrated abilities to translate business objectives into consumer learning plans
• Mastery of primary research execution tools and applications
• Experience in both deep qualitative research and quantitative research/data analysis, consumer-generated data, and market data
• Ability to lead a relationship and manage outcomes with suppliers
• Strong communication and relationship-building skills
• Ability to generate, summarize, and persuasively communicate data in terms of insights and consumer stories
• Proactive thought leader with strong verbal/communications skills and a thoughtful and persuasive personal style
• Ability to distill complex and at times contradictory consumer data and insights into compelling, data-based stories and recommendations
• Confidence and presence collaborating with and presenting to marketing & sales teams and leadership
• Ability to effectively manage projects at both the strategic and executional level
• A self-starter comfortable in a project-oriented, high-growth environment
• Ability to work with a team that is geographically dispersed in Beijing, Hong Kong, Singapore, and the western US (California)
• Strong written and verbal proficiency in business English language
• Proficiency in DIY quantitative platforms, market sales and share data and MS Office capabilities

Programming skills and languages