Manager, Caremark Marketing Strategy, CVS Health

CVS Health

Location:
United States, Work At Home, Pennsylvania

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

As the Manager, Caremark Marketing Strategy, you will be responsible for assisting the development and implementation of marketing strategy and delivering integrated campaigns, across audiences, in alignment with the growth objectives of the business. You will develop a deep understanding of the buying needs and challenges of business decision makers with a focus on health plan customers to create a best-in-class buying experience for clients as well as an optimized member experience. This role requires attention to detail, ability to manage large, multi-faceted projects, and a deep knowledge of B2B, B2C and B2B2C communication strategy development and execution.

Job Responsibility:

Support execution of strategies and integrated campaigns based on market research, insights and best practices that incorporate multiple channels with measurable results
contribute to business objectives by analyzing marketing performance metrics and insights to optimize marketing strategies and tactics
cross functional collaboration on campaign development and delivery, including creative, analytics, digital, product, clinical, operations and legal, and external agency partners
support the execution for our annual client event and other industry events, in collaboration with the content and corporate communication teams
stay updated on industry trends, emerging marketing technologies, and best practices, and incorporate new approaches and innovations into marketing strategies to maintain a competitive edge

Requirements:

3-5 years experience in a marketing related field
5 years of total relevant work experience
experience supporting B2B, B2C and B2B2C campaign strategies, integrated marketing plans, and communication development
strategic and analytic thinking with problem-solving skills and the ability to be curious while maintaining a strategic big-picture perspective
excellent written and verbal communication skills, including sharing ideas and information across diverse audiences
excellent relationship-building skills, with proven ability to influence, impact and build consensus across all levels of the organization
strong organizational skills with ability to balance multiple projects
analytically comfortable interpreting data
ability to summarize audience insights, campaign data, research and communicate insights and opportunity areas

Nice to have:

Healthcare experience or experience with other regulated industry
B2B marketing experience including understanding of customer/audience personas, buying journeys, sales and marketing support and account-based marketing is strongly preferred
experience collaborating with and building relationships with Sales, Account Management and Product stakeholders to create and deliver compelling, relevant, customer-centric touchpoints
experience navigating and succeeding in a highly matrixed organization
excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience

What we offer:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
no-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Additional Information:

Job Posted:
May 15, 2025

Expiration:
May 20, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Manager, Caremark Marketing Strategy