Manager, Business Marketing

• Assist in the execution of integrated marketing campaigns for CIB products and services
• Help translate product capabilities into clear, compelling value propositions tailored to client needs and industry trends
• Collaborate with Product, Coverage, and Client Strategy teams to support product innovation and commercialization efforts
• Support the implementation of go-to-market plans for new and enhanced CIB products and platforms
• Work with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies
• Assist in developing messaging frameworks and creating collateral, pitch decks, and client presentations
• Contribute to the development of insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s product strengths
• Support targeted campaigns to drive product adoption and pipeline growth
• Collaborate with global communications and brand teams to enhance visibility around key themes such as ESG and digital transformation
• Assist in establishing KPIs to track marketing effectiveness, lead generation, and business impact
• Support targeted campaigns to drive new deal origination, increasing wallet share and penetration and growing fee income
• Use data and client insights to help optimize positioning and campaign performance
• Support the advocacy for the voice of the client and market trends in shaping marketing strategies
• Strong collaboration across all business lines including UK and HK teams

• Extensive years of experience in B2B financial services marketing, with a focus on product marketing and/or banking experience within a global banking environment
• Good understanding of banking products and services
• Experience in supporting go-to-market strategies that enhance product and client engagement
• Strong collaboration skills, with experience in matrixed, global organizations
• Strong analytical, communication, and storytelling skills
• Bachelor’s degree required
• further education in Marketing, Finance, or related field is a plus

Further education in Marketing, Finance, or related field

• Continuous professional development
• Flexible working
• Opportunities to grow within an inclusive and diverse environment