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We are seeking a driven, analytical, and results-focused Manager, Business Development to join our fast-paced and expanding eCommerce team. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing eCommerce space. In this client-facing role, you’ll partner with eCommerce brands to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our eCommerce advertising solution and drive adoption in the market.
Job Responsibility:
Proactively contact new and existing eCommerce partners to pitch, onboard, and scale their usage of AppLovin’s platform
Leverage a strong consultative sales approach to engage with CMOs, Heads of Marketing, and key decision-makers
Act as a trusted advisor to your portfolio of eCommerce brands, ensuring long-term success and growth
Define and analyze metrics to ensure success for our strategic partners
Set up and grow campaigns by analyzing data, testing ideas for creative ad sets, and proactively optimize toward performance targets
Become an expert on AppLovin’s mobile advertising products for eCommerce brands
Represent AppLovin at industry events and conferences to build brand awareness and identify new opportunities
Collaborate cross-functionally with internal teams including Sales, Product, and Data Science to drive client success and shape go-to-market strategies
Requirements:
3+ years of experience in performance marketing, media buying, or digital strategy in the eCommerce industry
Strong understanding of key performance KPIs, attribution models, and customer behavior analytics
Experience with Shopify and direct-to-consumer (DTC) business models
Demonstrate outstanding analytical ability and strategic grasp of the “big picture”
Ability to work independently and with a team in a fast-paced and dynamic environment
Exceptional communication skills and clearly able to communicate concepts and ideas
Excellent attention to detail and highly organized
Flexible team-player who can use drive, creativity, and initiative to move the organization forward
Demonstrated experience in handling large data sets, with a strong ability to analyze complex data and identify actionable patterns to drive strategic decision-making and optimize client outcomes
Proven interest in technology. Whether you’re an early adopter of gadgets, or an Excel whiz, or took a computer science class in school and loved it, we are a high tech and big data company where you will constantly have the opportunity to contribute business and product ideas
Nice to have:
BA/BS degree with a strong academic record
Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or other digital marketing platforms
Experience with full-funnel media buying, conversion rate optimization (CRO) tactics, incrementality tests, and lifecycle marketing
Mobile experience and knowledge of the mobile advertising landscape
A basic understanding of programming or scripting
Understanding of models for intelligent decision making, such as game theory, chess, or poker
What we offer:
competitive total compensation package with a pay for performance rewards approach
equity, and other forms of incentive compensation (as applicable)
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