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The Manager, Brand & Partnerships is responsible for transforming Red Bull’s brand initiatives and partnerships into cohesive, high-impact social media campaigns, combining strategic thinking with hands-on execution. In this role, you will serve as Red Bull USA Social’s primary point of contact for brand and product initiatives, media partnerships, brand partnerships, and creator marketing projects. You must exercise exceptional judgment, patience, attention to detail, and strong communication skills to balance the needs of the media network, the business, and the engagement preferences of our target consumers. You will work as part of a team of producers, editors, and channel managers, while also guiding production teams and sharing best practices with cross-functional partners. In collaboration with the Director of Social Media, you will define how campaigns are brought to life across Red Bull’s social platforms. You will ensure that all brand and partnership social content aligns with Red Bull’s creative standards, platform best practices, and audience expectations. This role is instrumental in advancing Red Bull’s brand in the U.S. by shaping how the product is marketed and how we collaborate with other culture-defining brands in the broader ecosystem.
Job Responsibility:
BRAND NETWORK AND PILLAR LEADERSHIP
PARTNERSHIPS & BRAND COLLABORATIONS
CONTENT PRODUCTION AND PROGRAMMING
CROSS-FUNCTIONAL ALIGNMENT AND LEADERSHIP
PERFORMANCE TRACKING & REPORTING
Requirements:
3+ years of experience in social media, content marketing, influencer marketing, or brand partnerships
Demonstrated success in developing and executing high-impact campaigns that increase social media engagement and brand awareness
Strong understanding of social media platforms, trends, and best practices for implementing content programming plans on Instagram, TikTok, YouTube, and other channels
Strong creative judgment and the ability to guide production teams
Excellent communication and negotiation skills, with the ability to build and maintain strong relationships with partners and internal teams
Experience in project management, with the ability to manage multiple campaigns and timelines at the same time
A data-driven mindset, with the ability to track performance and optimize campaigns based on insights
A strategic thinker with a hands-on approach to execution
Bachelor’s degree in marketing, communications, or a related field