Manager, Brand Marketing Mainline

• Own brand performance outcomes across a defined set of initiatives
• Ensure alignment and prioritization across concurrent marketing efforts
• Translate franchise strategy into coordinated, integrated execution frameworks
• Drive clarity on sequencing, timing, and cross-functional dependencies
• Lead integrated GTM strategy for major launches or cross-channel programs within scope
• Make informed tradeoffs across audience targeting, channel mix, timing, and investment
• Anticipate risks and adjust plans proactively in dynamic market conditions
• Establish launch standards and expectations for readiness and delivery
• Make decisions impacting multiple initiatives and stakeholder groups
• Balance competing priorities across Creative, Media, Retail, CRM, and Live-Service efforts
• Resolve cross-functional alignment challenges impacting timelines or messaging
• Operate within approved budget guardrails while influencing allocation decisions
• Lead stakeholder alignment across Development Studios, Creative, Media, Retail, Sales, and Operations
• Provide direction in ambiguous or high-pressure launch environments
• Ensure messaging consistency and brand integrity across channels
• Serve as a point of accountability for initiative-level brand execution
• Own day-to-day management of external creative partners
• Define strategic briefs and provide directional feedback aligned to brand objectives
• Evaluate agency scopes and investment tradeoffs
• Ensure deliverables meet strategic and quality standards
• Scale impact through direction, clarity, and prioritization
• Improve marketing operating rhythm and collaboration
• Contribute to process and workflow optimization across initiatives

• Bachelor’s degree or relevant experience
• 6–8+ years of experience in brand marketing, integrated campaign leadership, or agency account leadership
• Demonstrated ownership of multi-channel marketing initiatives beyond execution support
• Experience leading large-scale GTM programs across TV, digital, social, retail, CRM, and live-service environments
• Strong judgment in managing tradeoffs across timelines, channels, and stakeholders
• Proven ability to influence cross-functional teams without formal authority
• Passion for gaming and strong understanding of current industry trends

Video game industry experience

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance