Manager Brand International Robinson

You will perform these tasks with enthusiasm: Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets. Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations. Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs. Budget responsibility: Management of the marketing budget, forecasting and ROI assurance. Agency management: Selection, briefing and management of international agencies, including quality and process standards. Performance & insights: Defining KPIs, analysing campaign results and deriving optimisations. Stakeholder alignment: Close cooperation with sales, product teams and club operations; reporting to senior management. Team development: Promotion of marketing expertise and intercultural cooperation. Compliance: Ensuring compliance with local advertising and data protection guidelines.