Manager App Marketing Global E-Commerce Job at Puma Group (Utrecht)

Manager Mobile App & CRM Global E-Commerce

As the Global eCom App Marketing Manager, you will define and lead our global ap...

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/lifestyle organizations
Strong experience managing push, in-app messaging, and deep linking ecosystems
Hands-on experience with marketing automation platforms (experience with Emarsys preferred)
Experience with mobile attribution and deep linking tools (e.g., Branch)
Strong analytical capability with ability to translate data into strategy
Experience managing cross-functional and international stakeholders

Job Responsibility

Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
Establish global best practices and scalable playbooks for local market execution
Drive personalization and segmentation strategies in partnership with CRM and data teams
Own the global app growth and retention roadmap aligned with business objectives
Design and oversee a structured testing framework (A/B, multivariate testing)
Collaborate with product and UX teams to improve app conversion, usability, and engagement
Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution)
Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution)
Act as the central point of contact for local market teams executing app campaigns

Senior E-commerce Manager

Senior Ecommerce Manager Luxury Sports Brand. We’re partnering with a high-profi...

Location

United Kingdom , London

Salary:

Not provided

Major Players Limited

Expiration Date

Until further notice

Requirements

5+ years’ experience in Ecommerce Management, ideally within high-growth fashion, streetwear, or talent-led brands
Expert in Shopify Plus and Klaviyo, with experience building flows from scratch and A/B testing campaigns
Experience managing or building a digital loyalty program (e.g., LoyaltyLion, Yotpo, Smile)
Strong commercial acumen, comfortable managing P&Ls and driving measurable growth
Highly analytical, using data to inform every decision
Calm under pressure, especially during high-volume site traffic periods

Job Responsibility

Develop and execute long-term ecommerce roadmaps to drive global sales growth and increase customer lifetime value
Own the global trading calendar, executing launches, promotions, and high-profile drops with the customer journey in mind
Manage and optimise the Shopify Plus ecosystem, including app integrations, theme customisation, and backend logistics
Partner cross-functionally with Marketing, Creative, and Merchandising teams to align campaigns, storytelling, product presentation, and onsite experience with commercial objectives
Lead the CRM strategy, building lifecycle email flows (welcome, abandoned cart, post-purchase, win-back) that turn one-time buyers into loyal customers
Design and manage a loyalty program or app, offering perks such as early access, exclusive drops, and digital content
Use advanced segmentation to deliver personalised content for a global audience
Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets
Analyse site performance, sales data, and customer behaviour to identify CRO opportunities
Deliver detailed post-campaign reporting to track the impact of email, loyalty, and other initiatives on total revenue

Fulltime

Head of E-commerce

We are supporting a fast-growing fashion brand on a confidential search for a He...

Location

United Kingdom , London

Salary:

Not provided

Major Players Limited

Expiration Date

Until further notice

Requirements

5+ years leading a digital retail / E-commerce P&L, ideally in cross-border fashion or apparel
Experience running a £50m+ D2C website, with the US being a key market
Strong knowledge of CRO techniques and CRM strategies to maximise cLTV
Proven experience managing Shopify+ websites and ideally multiple storefronts
Global E-commerce experience (USA, Europe)
Natural leadership, capable of managing and inspiring a high-performing team
Strong understanding of retail, E-commerce, and marketing businesses
Commercially minded with a proven track record of driving results
Obsessive about delivering excellent customer experiences
Data-informed but instinctive thinker

Job Responsibility

Lead the E-commerce function across trade, site design, development, merchandising, UX, and CRO, building and managing a robust tech stack
Own the full E-commerce P&L, tightly managing budgeting and forecasting
Deliver product, collection, and collaboration launches on time and accurately
Manage a team to deliver world-class performance across the website and all E-commerce functionalities
Identify and implement AI opportunities on the website and streamline workflows across the department
Oversee Shopify Liquid development and manage in-house development resources
Lead customer retention strategies across CRM channels including Email, SMS, WhatsApp, push, loyalty, and CDP
Drive all key E-commerce KPIs including LTV, CVR, AOV, UPT, and ASP
Manage and grow the mobile app experience
Build out localisation strategies for core and emerging markets, including language support and personalisation

Digital Marketing Specialist – Search & App

We are looking for a dynamic and results-driven Paid Search and App Specialist t...

Location

United Kingdom , London

Salary:

Not provided

DELIVER

Expiration Date

Until further notice

Requirements

2–3 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns
Experience with automation, scripts, and ad platform APIs is a strong plus
Highly analytical and data-driven, comfortable working with performance data to identify trends, diagnose issues, and recommend optimisations
Experience with enterprise tools (e.g. Looker) or advanced spreadsheets is beneficial
Experience managing complex, high-spend campaigns across multiple markets or product lines, ideally within e-commerce, technology, or marketplace environments
Strong communicator with curiosity and ambition to continuously improve
Thrives in a fast-paced, evolving environment
Proactive problem solver who takes ownership and drives measurable results
Embraces experimentation and iterative optimisation to deliver sustained growth

Job Responsibility

Work with the Paid Media Director and channel specialists to support the development and execution of Paid Search and App strategies
Contribute to channel roadmaps and help deliver revenue and efficiency targets, balancing short-term performance with longer-term growth objectives
Be hands-on in our accounts, optimising complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA)
Support account structures, campaign design, and bidding strategies to maximise ROI and incremental growth
Stay up to date with the latest trends and innovations in Paid Search, App, and digital marketing
Build relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas
Suggest and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement
Partner with Data Science to measure and validate impact
Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights
Translate data into actionable recommendations for investment decisions and optimisation

What we offer

A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Some roles may be eligible for share awards
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
On-site gym (HQ), discounted external gym membership
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass

Global Technical Account Management Lead, Cash App Pay, Afterpay & Clearpay

Block is looking for a lead for our global Technical Account Management (TAM) te...

Location

United States , Bay Area

Salary:

207900.00 - 285900.00 USD / Year

Cash App

Expiration Date

Until further notice

Requirements

Significant experience in technical account management, solutions engineering, customer success, or technical program management within payments, fintech, e-commerce, or SaaS
Experience leading and managing people, including distributed or global teams
A track record of building and scaling technical post-sales functions - including close collaboration with Solutions Engineering and pre-sales teams - that drive measurable commercial outcomes
Technical fluency across payments infrastructure, APIs, integrations, and e-commerce platforms
Experience defining team strategy, setting KPIs, and building performance measurement in environments where success is not easily quantified by ticket volume alone
Ability to build cross-functional partnerships with GTM, Product, and Engineering at leadership levels
Experience working across multiple regions and navigating the complexity of global markets with different products, regulations, and merchant needs
Experience managing through organizational change - building team culture, refining operating models, and creating clarity in ambiguous environments
Strong communication skills. You can represent your team's work and impact to leadership, articulate strategy clearly, and advocate for resources and investment
Direct experience with buy-now-pay-later (BNPL), payment processing, or merchant acquiring is a plus

Job Responsibility

Define and execute the global TAM strategy, aligning team priorities to Cash App Pay, Afterpay, and Clearpay's commercial objectives
Evolve the team from reactive support toward proactive merchant enablement, building repeatable routines that protect merchant performance and unlock growth
Establish clear goals, KPIs, and performance measurement frameworks that connect technical account management work to commercial outcomes
Lead, coach, and develop a globally distributed team of Technical Account Managers across the US, UK, and Australia
Foster global alignment while respecting regional autonomy, standardizing strategy and operating principles while allowing regions to execute based on local market context
Serve as the escalation point for critical merchant issues, incidents, and strategic accounts
Partner with Product and Engineering to represent the merchant voice, frame feature requests with commercial impact, and influence the product roadmap
Build and maintain strong partnerships with Account Management/Relationship Management, Sales, Solutions Engineering, Product, and Engineering teams
Represent the TAM function in cross-functional planning with GTM, Product, and Engineering leadership, making sure the team has a seat at the table for strategic decisions
Partner with Solutions Engineering to identify and execute post-sales growth opportunities, ensuring a seamless handoff from pre-sales into ongoing merchant enablement and expansion

What we offer

Remote work
medical insurance
flexible time off
retirement savings plans
modern family planning

Fulltime

Global Technical Account Management Lead, Cash App Pay, Afterpay & Clearpay

Block is looking for a lead for our global Technical Account Management (TAM) te...

Location

United States , New York

Salary:

207900.00 - 285900.00 USD / Year

Cash App

Expiration Date

Until further notice

Requirements

Significant experience in technical account management, solutions engineering, customer success, or technical program management within payments, fintech, e-commerce, or SaaS
Experience leading and managing people, including distributed or global teams
A track record of building and scaling technical post-sales functions - including close collaboration with Solutions Engineering and pre-sales teams - that drive measurable commercial outcomes
Technical fluency across payments infrastructure, APIs, integrations, and e-commerce platforms. You're comfortable engaging with both merchants and engineering teams.
Experience defining team strategy, setting KPIs, and building performance measurement in environments where success is not easily quantified by ticket volume alone
Ability to build cross-functional partnerships with GTM, Product, and Engineering at leadership levels
Experience working across multiple regions and navigating the complexity of global markets with different products, regulations, and merchant needs
Experience managing through organizational change - building team culture, refining operating models, and creating clarity in ambiguous environments
Strong communication skills. You can represent your team's work and impact to leadership, articulate strategy clearly, and advocate for resources and investment.
Direct experience with buy-now-pay-later (BNPL), payment processing, or merchant acquiring is a plus

Job Responsibility

Define and execute the global TAM strategy, aligning team priorities to Cash App Pay, Afterpay, and Clearpay's commercial objectives
Evolve the team from reactive support toward proactive merchant enablement, building repeatable routines that protect merchant performance and unlock growth
Establish clear goals, KPIs, and performance measurement frameworks that connect technical account management work to commercial outcomes
Lead, coach, and develop a globally distributed team of Technical Account Managers across the US, UK, and Australia
Foster global alignment while respecting regional autonomy, standardizing strategy and operating principles while allowing regions to execute based on local market context
Serve as the escalation point for critical merchant issues, incidents, and strategic accounts
Partner with Product and Engineering to represent the merchant voice, frame feature requests with commercial impact, and influence the product roadmap
Build and maintain strong partnerships with Account Management/Relationship Management, Sales, Solutions Engineering, Product, and Engineering teams
Represent the TAM function in cross-functional planning with GTM, Product, and Engineering leadership, making sure the team has a seat at the table for strategic decisions
Partner with Solutions Engineering to identify and execute post-sales growth opportunities, ensuring a seamless handoff from pre-sales into ongoing merchant enablement and expansion

What we offer

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning

Fulltime

Associate User Experience Director

We are looking for an outstanding Associate User Experience Director who thrives...

Location

United Kingdom , London

Salary:

Not provided

WongDoody

Expiration Date

Until further notice

Requirements

5+ years of experience working at leading digital teams
Portfolio of complex, digital experiences for global brands across mobile, tablet, and web channels, such as large CMS sites, e-commerce, apps, etc.
The ability to think at a high level about product strategy and vision
Have a bias for action in a fast-paced, sometimes ambiguous environment
Excellent communication skills: being able to explain design rationale, to align and persuade stakeholders, and to drive conversations
A solid understanding of all the other disciplines needed to create a brilliant product, such as business, technology, delivery, marketing, and content
Proficiency in Figma, PPT, Keynote, Sketch, Invision
Experience creating a digital strategy and content strategy, and with the design and execution of user testing and research studies

Job Responsibility

Oversee a key project within the studio and ensure quality of work as well as supporting the team and establish ways of working that enable the best work for WongDoody and our clients
Liaising with senior clients and stakeholders, taking briefs, challenging them when required to add value to client’s business and customer’s experiences
Inspire the wider team at WongDoody with your passion for the craft and knowledge in the industry
Create world-class products and experiences that make people’s lives simply better
Gather business requirements, market research, and user needs, and distil them into actionable insights. Derive hypotheses, communicate them effectively, and test them
Lead your team and the client on a journey of product creation based on these insights
Design and communicate effectively through diagrams, sketches, designs, and prototypes
Work with WongDoody Europe’s leadership to help achieve the company’s goals, to improve our ways-of-working and engagements with clients
Conduct qualitative and quantitative user research using a variety of methods, incl. managing a third-party
Lead interdisciplinary teams of 2 to 5 people from initial sketches and prototypes through final design

What we offer

Medical and dental insurance
Competitive pension package
Travel insurance
Flexible summer hours

Campaign Manager, French Speaking

This is a 12 month fixed term contract. This role is part of our eBay Inhouse te...

Location

United Kingdom , London

Salary:

Not provided

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment
Project management experience with strong sense of accountability
notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations
Fluency in both French and English is required

Job Responsibility

Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns
Development of high-quality creative assets (briefs, feedback rounds)
Supporting audience segmentation and targeting efforts
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

What we offer

Mental health support
A flexible, hybrid working policy
Possibilities to do what you do best and to develop your skills further with training, development and certifications
Buddy Program
A reputation for doing good
Awesome clients
The opportunity for possibility

Fulltime

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Manager App Marketing Global E-Commerce

Job Description

Job Responsibility

Requirements

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