Manager App Marketing Global E-Commerce Job at Puma Group (Utrecht)

Digital Manager

We are currently looking for a Digital Manager to join our Nestlé Health Science...

Location

Turkey , İstanbul

Salary:

Not provided

Nestle Health Science

Expiration Date

Until further notice

Requirements

Bachelor’s or Master degree
Minimum of 5 years of experience in Digital and Social Marketing Expertise
Expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Media Buying
Experience with mobile applications and social media/influencer management
Experience with e-commerce channels and their marketing models
Proficient in website management and content creation
Proven track record of successful digital marketing projects
Ability to translate business needs into effective digital strategies
Strong analytical skills to respond to real-time trends and data
Strategic vision for digital brand development with a demonstrated history of success

Job Responsibility

Develop, lead, and execute the Nestlé Health Science Turkiye digital excellence roadmap, ensuring alignment with global digital strategies tailored to local market needs
Establish and implement global & local digital initiatives to enhance local market execution of digital excellence
Closely work with local & global marketing, medical affairs, regulatory teams to maximize business value by leveraging digital tools to foster cross-functional collaboration
Manage and oversee the digital budget (in Product Fixed Marketing Expense) to ensure the realization of aligned strategies
Understand the role of nutrition and nutritional therapies to create targeted strategies for Medical Nutrition, Consumer Care and Vitaflo businesses
Assess global tools and develop local solutions (such as apps and AI-generated tools, etc.) to provide differentiated digital solutions to marketing and medical teams, enhancing customer and consumer engagement
Manage all social media platforms and execute influencer marketing activities according to the scheduled annual plan
Lead the yearly planning and content creation for all platforms
Facilitate direct consumer interactions through real-time engagement (Customer Relationship Management, social media platforms, etc)
Propose and execute influencer projects

What we offer

Flexible work schedule
Hybrid working
Multinational experience at one of the world’s leading food and beverage company
International and domestic career opportunities
Development opportunities and trainings
Exclusive employee discounts
Employee Assistance Program, 24/7 expert support
Sport benefit program (benefit from more than 350 sport centers)
A paid birthday leave
4 weeks paternity leave

Fulltime

Head of E-commerce

We are supporting a fast-growing fashion brand on a confidential search for a He...

Location

United Kingdom , London

Salary:

Not provided

Major Players Limited

Expiration Date

Until further notice

Requirements

5+ years leading a digital retail / E-commerce P&L, ideally in cross-border fashion or apparel
Experience running a £50m+ D2C website, with the US being a key market
Strong knowledge of CRO techniques and CRM strategies to maximise cLTV
Proven experience managing Shopify+ websites and ideally multiple storefronts
Global E-commerce experience (USA, Europe)
Natural leadership, capable of managing and inspiring a high-performing team
Strong understanding of retail, E-commerce, and marketing businesses
Commercially minded with a proven track record of driving results
Obsessive about delivering excellent customer experiences
Data-informed but instinctive thinker

Job Responsibility

Lead the E-commerce function across trade, site design, development, merchandising, UX, and CRO, building and managing a robust tech stack
Own the full E-commerce P&L, tightly managing budgeting and forecasting
Deliver product, collection, and collaboration launches on time and accurately
Manage a team to deliver world-class performance across the website and all E-commerce functionalities
Identify and implement AI opportunities on the website and streamline workflows across the department
Oversee Shopify Liquid development and manage in-house development resources
Lead customer retention strategies across CRM channels including Email, SMS, WhatsApp, push, loyalty, and CDP
Drive all key E-commerce KPIs including LTV, CVR, AOV, UPT, and ASP
Manage and grow the mobile app experience
Build out localisation strategies for core and emerging markets, including language support and personalisation

Director, Digital Product

As the Director of Digital Product, you will play a pivotal role in driving our ...

Location

United States , Los Angeles

Salary:

160000.00 - 185000.00 USD / Year

ILIA Beauty

Expiration Date

Until further notice

Requirements

7+ years of proven experience as a Shopify Product owner or similar role in e-commerce, with expertise in headless architecture, international e-commerce operations, and conversion rate optimization with at least 2-3 years of site P&L ownership experience preferred
At least 2-3 years of people management experience managing roles such as developers, designers & customer experience
Experience in implementation and optimization of subscription management using Recharge and loyalty program management
Ability to scope projects with level of effort and business impact
Proficiency in web analytics integration and implementation, particularly with GA4.
In-depth understanding of headless commerce principles and the Shopify platform, including Shopify Plus.
Strong experience in the Shopify App Ecosystem for Digitally Native Brands for out-of-the-box solutions for common ecommerce problems
Proficiency in data analysis and the ability to use data to drive decision-making.
Experience with SEO and digital marketing strategies within a headless and international context.
Excellent project management and communication skills.

Job Responsibility

DTC E-commerce Strategy & Channel Ownership: Develop and execute a comprehensive e-commerce roadmap aligned with the company's business objectives, subscription models, loyalty programs, web analytics, and feature buildouts including full P&L ownership
DTC Sales & Budget Ownership: Own the full direct-to-consumer P&L, ensuring revenue, OPEX, and EBITDA targets are set and hit.
Sales Forecasting: Forecast the DTC channel by market and by product, partnering with Director of Global Advertising, demand planning, and operations teams to validate assumptions and achieve EBITDA targets
Conversion Rate Optimization: Build and manage a prioritized testing roadmap, design and run tests on a clearly-defined testing cycle, and implement winning tests.
Website Merchandising: Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing the merchandising strategy to maximize user value.
Seamless User Experience Management: Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.
Performance Monitoring: Monitor key performance metrics (CR%, AOV, website revenue, revenue per user, time on site, site speed) for each international store, analyze data, and generate reports to track the success of e-commerce initiatives in a headless architecture across multiple markets.
Project Management: Collecting business requirements from cross-functional stakeholders and translating into fully built out briefs for development
International Capabilities: Manage and coordinate the setup and operation of multiple Shopify stores tailored to different countries, ensuring localized content, currencies, and payment options.
Ecommerce Tech Ownership: Leverage your expertise in ecommerce tech and data instrumentation to drive the development and implementation of new features for enhanced flexibility and performance.

What we offer

Bonus Opportunity
Health Benefits - 100% employer-paid medical, dental & vision coverage
Flex Time Off - No cap on personal time off and paid company holidays
Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
Parental Leave - Up to 18 weeks paid parental leave
401(k) - Save for your future with a 401(k) with a company match
Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
Hybrid Work Model - Find your flow, working from home or from one of our offices
ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

Fulltime

Campaign Manager, French Speaking

We are looking for a French Speaking Campaign Manager to create and execute cust...

Location

France , Paris

Salary:

Not provided

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment
Ability to thrive in a dynamic, constantly evolving, and highly competitive industry
Project management experience with strong sense of accountability
Notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations
Fluency in both French and English is required

Job Responsibility

Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns
Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
Supporting audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing (DBM), and Product Marketing teams
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

What we offer

Mental health support
A flexible, hybrid working policy
Possibilities to do what you do best and to develop your skills further with training, development and certifications
Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
A reputation for doing good
Awesome clients
The opportunity for possibility

Fulltime

Campaign Manager

This role is part of our eBay Inhouse team, where you will be employed by DEPT a...

Location

Germany , Berlin

Salary:

Not provided

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
University degree in a relevant area is a plus
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Demonstrated passion or past experience within one/multiple eBay categories such as Fashion, Collectibles, Trading Cards or Motors is a significant plus
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
Project management experience with strong sense of accountability
notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations
Fluency in both German and English is required

Job Responsibility

Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns
Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
Supporting audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing (DBM), and Product Marketing teams
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Campaign Planning & Operations Teams on building, experimentation and deployment of marketing campaigns
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

What we offer

Flexible hybrid working policy (2 days at the office, depending on location)
Company pension scheme
Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
Stay happy and healthy with a contribution to your health through the OpenUp platform
€30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
Future Bens - Exclusive access to sustainable, healthy products at attractive deals
Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications

Fulltime

Campaign Manager, French Speaking

This is a 12 month fixed term contract. This role is part of our eBay Inhouse te...

Location

United Kingdom , London

Salary:

Not provided

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment
Project management experience with strong sense of accountability
notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations
Fluency in both French and English is required

Job Responsibility

Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns
Development of high-quality creative assets (briefs, feedback rounds)
Supporting audience segmentation and targeting efforts
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

What we offer

Mental health support
A flexible, hybrid working policy
Possibilities to do what you do best and to develop your skills further with training, development and certifications
Buddy Program
A reputation for doing good
Awesome clients
The opportunity for possibility

Fulltime

CRM Account Manager

We are looking for a Campaign Manager to create and execute customer-facing (CRM...

Location

Germany , Berlin

Salary:

Not provided

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc)
University degree in a relevant area is a plus
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Demonstrated passion or past experience within one/multiple eBay categories such as Fashion, Collectibles, Trading Cards or Motors is a significant plus
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
Project management experience with strong sense of accountability
notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations
Fluency in both German and English is required

Job Responsibility

Build & launch personalised customer experiences globally for category-specific products and features on eBay by creating and executing CRM campaigns
Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
Supporting audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Database Marketing (DBM), and Product Marketing teams
Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Campaign Planning & Operations Teams on building, experimentation and deployment of marketing campaigns
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

What we offer

Flexible hybrid working policy (2 days at the office, depending on location)
Company pension scheme
Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
Stay happy and healthy with a contribution to your health through the OpenUp platform
€30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
Future Bens - Exclusive access to sustainable, healthy products at attractive deals
Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications

Fulltime

Group Product Manager

As the Group Product Manager for Global Loyalty & Merchandising, you will be a k...

Location

United States , Charlotte

Salary:

Not provided

Circle K

Expiration Date

Until further notice

Requirements

Significant experience (7+ years) in product management, with a specialized focus on loyalty programs, CRM, and customer lifecycle management
Demonstrated success in leading and inspiring a team of product managers or specialists in the loyalty or CRM space
Deep expertise in loyalty program design, development, and optimization, including understanding different program mechanics, reward structures, and member engagement tactics
Strong understanding of CRM platforms, marketing automation, and data-driven personalization techniques to enhance the member experience
Proven ability to use customer data and analytics to derive insights, measure program performance, and drive strategic decisions
Experience with the technical aspects of loyalty systems, including integration with POS, e-commerce, and mobile app platforms
Excellent cross-functional leadership, communication, and stakeholder management skills, with experience working in a global matrix organization
A strategic thinker with a customer-centric approach, passionate about building lasting customer relationships
Bachelor’s or Master’s degree in Marketing, Business, Economics, Computer Science, or a related field
Experience in the retail, CPG, or service industry with a large member base is highly desirable

Job Responsibility

Create compelling personalized experiences that foster deep customer engagement and increase retention
Lead strategic development, implementation, and optimization of loyalty platforms
Support program benefits and member communication strategies in close collaboration with the Loyalty and Membership Experience team
Define the product vision for loyalty at Circle K
Manage product roadmap
Leverage data to understand member behavior and preferences
Collaborate with loyalty, marketing, digital, analytics, and operational teams to deliver a rewarding member experience

Fulltime

Manager App Marketing Global E-Commerce

Puma Group

Location:
Netherlands , Utrecht

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 21, 2026

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