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The Manager, Creative Strategy will lead the in-market Creative Strategy function to support the ANZ Advertising Sales and Agency Partnerships teams. They will be responsible for evaluating the creative opportunity for their local sales team, developing a bold strategic vision to unlock it, and executing that vision to drive shared business results on behalf of the Creative Studio. The Manager, Creative Strategy will also operate as the senior-most client-facing Creative Strategist across the ANZ market. They will be the face of the Creative Studio across top accounts, strategic partnership pitches and in executive-level client meetings.
Job Responsibility:
Team Oversight: Serve as lead in-market Creative Strategist, responsible for championing creativity in advertising on Uber
Business Ownership: Set Creative Studio growth goals and develop a comprehensive strategy to ensure they are achieved
Commercialize the ANZ Creative Studio offering, manage team pipeline and strategically allocate resources to ensure shared revenue targets are met/exceeded
Creative Standards: Set the standard for ANZ by delivering best-in-class, insights-led pitches that pay out against client briefs
Develop repeatable creative solutions that make it easy for advertisers to understand how they can achieve their business goals with Uber Advertising
Scaled Solutions: Partner with cross functional teams to build compelling, category-specific commercial packages that maximize business outcomes for advertisers during key seasonal and cultural moments
Upstream Education: Partner with sales leadership to develop a framework for facilitating upstream client and agency education that will help your team 'get ahead of the brief'
Work side-by-side with key brand and creative stakeholders to co-develop award-worthy creative partnerships
Requirements:
10+ years of experience in brand strategy
Proven track record in Advertising
Strategic Storytelling: Proven ability to take complex, new-to-market ad products and turn them into simple, high-impact narratives that clients want to buy
Team Leadership: Experience managing and mentoring a team of strategists, with a focus on clearing roadblocks and helping them hit revenue targets
Executive Presence: Comfortable being the 'lead voice' for the Creative Studio in high-stakes meetings with senior client stakeholders and agency partners
Commercial Intuition: A strong 'gut feel' for the advertising industry across different categories (CPG, Tech, etc.) and how to map brand goals to platform solutions
Operational Resilience: An 'intrapreneurial' mindset—someone who is excited to build processes from scratch and can stay effective in a fast-changing environment
Data-Driven Creativity: Skilled at digging into consumer insights and platform data to find the 'why' behind a creative concept
Upstream Strategic Thinking: Experience in proactive planning—moving beyond the immediate brief to develop long-term frameworks for client and agency education