Manager, Analytics Job at Allen & Gerritsen (Boston)

Job Description

As a Manager within the Measurement & Analytics practice at A&G you will provide mid-level leadership of data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition, to retention, to winback, you will transform multi-channel data into actionable integrated marketing intelligence, while building cross-functional partnerships internally & with clients.

Job Responsibility

Provide mid-level leadership of data & analytic services
Maximize clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management
Transform multi-channel data into actionable integrated marketing intelligence
Build cross-functional partnerships internally & with clients
Take a lead role in analytic services
Design and conduct analyses in support of marketing initiatives
Train & lead junior team members in designing holistic dashboards
Design and interpret the results of in-market tests
Partner with technical resources to guide and QA the implementation of measurement solutions
Build and evolve comprehensive measurement and analysis plans
Lead client reporting conversations
Documentation relating to existing processes and suggestion / presentations for improving those processes
Data consolidation and validation
Continue to expand fluency in relevant interactive technologies
Integrated analysis of client business outcomes
Lead creation and completion of Multivariate and A/B testing documents
Proactively identify new opportunities to advance media & measurement strategy
Work across cross functional mid-level leadership team to identify & execute opportunities for optimization of marketing campaigns
Maintain an out of the box lens on insights and corresponding recommendations
Approach all client interactions as an opportunity to strategize and advance the business
Integrate media and creative perspective into your data storytelling
Uphold and support A&G policies and practices
Help balance client needs with internal culture
Constantly maintain trust and foster collaboration
Actively engage in shared learning forums, team meetings, and agency events
Effective and persuasive presentations (verbal and written)
Mentor junior team members

Requirements

Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
Master's a plus
4-6 years of professional experience in direct marketing, online marketing, advertising, or consulting
Agency experience is strongly preferred, especially client-facing
Intellectually curious and a creative thinker and effective problem-solver
Strong quantitative and qualitative skills with proven data interpretation abilities
Excellent verbal and written communication skills
Strong interpersonal skills
Previous people management experience preferred
Demonstrated time management and project leadership skills
Expert in Microsoft PowerPoint, Word, Excel
Proficiency/expertise with multiple digital analytics solutions (e.g. SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
Expertise with one or more statistical analysis tools a plus (e.g. SAS, SPSS, Stata)
Expertise with one or more relational database management systems (RDMS) a plus (e.g. Oracle, MS SQL Server)

Nice to have

Master's degree
Agency experience
Previous people management experience
Expertise with one or more statistical analysis tools
Expertise with one or more relational database management systems

What we offer

Benefit Eligible
PTO
wellness initiatives
Join a vibrant team that values creativity, innovation, and making a positive impact
Work with a diverse range of clients
Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work
Collaborate with a team driven by insights, imagination, and tireless collaboration

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Manager, Analytics

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