Manager, Analytics

• Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions
• Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’
• Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success
• Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations
• Be a translator of data and ideas between the client and internal teams
• Listen to client, hear them and anticipate their needs
• Forecast audience and campaign performance benchmarks to provide optimization diagnostics
• Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling
• Comfortable developing business relationships with AdTech partners to manage and source data
• Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables
• Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.

• Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field
• Media/marketing experience strongly preferred
• Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights
• Refined client-facing skills with the ability to work well up and down the command chain within an agency organization
• Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities
• Strong proficiency with big data/cloud platforms (AWS, BigQuery, Snowflake) and excel
• Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset
• Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.

Experience with SQL, Python, or R is a plus.