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Walker Sands is seeking a Manager, Analytics to join our DATA practice (Data, Analytics, Technology and AI) and be the analytics lead on a focused set of B2B accounts, working closely with account teams and integrated strategists to turn data into insights that drive real decision making. This is a hands-on role. You’ll be the analytics lead on your own accounts with support of the SVP, DATA. You don’t need a lot of direction and are comfortable working through ambiguity. You bring a practitioner’s mindset to data: skeptical of bad numbers, comfortable in the weeds, and able to translate what you’re seeing into something an account team or client can actually understand.
Job Responsibility:
Reporting & Dashboard Ownership
Build and maintain client-facing performance reporting
Connect and validate data sources across paid, organic, earned, and CRM channels
Manage reporting continuity through data infrastructure evolves
QA your own work
Identify and resolve reporting gaps and technical debt across your accounts
Performance Analysis & Insights
Move beyond report delivery into actual analysis
Provide synthesized, actionable insights to account teams and (on some accounts) directly to clients
Contribute to measurement planning and KPI frameworks
Contribute to the refinement and redevelopment of proprietary measurement frameworks
Collaboration & Communication
Work closely with teams to understand client context and priorities
Partner with teams to translate data and insights into actional recommendations for clients
Participate in client conversations as needed
Contribute to the DATA practice’s evolving standards for reporting, measurement, and analytics delivery
Requirements:
5–7 years in marketing analytics, insights, or performance measurement
B2B experience strongly preferred
Agency experience
Strong proficiency in dashboard and reporting tools: Looker Studio and/or Tableau
Experience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or Salesforce
Working SQL
A track record of working autonomously on a defined book of work
Clear written and verbal communication
Nice to have:
Experience with data aggregation/connector tools
Familiarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt
B2B performance marketing background
Experience contributing to measurement strategy or KPI framework development
Comfortable in client-facing conversations when needed
Comfortable using AI like ChatGPT, Claude, Gemini and bringing new ways of working within the data and privacy guardrails of the business
What we offer:
Comprehensive medical, dental, and vision plans
Mental health resources
Pet insurance
Fertility benefits
Employer-matched 401(k)
Access to financial planning services
Flexible PTO
8 paid holidays
Half-day summer Fridays
A week off between Christmas and New Year
Hybrid work
Milestone Sabbatical: two-week sabbatical and $2,000 gift after five years
Generous paid leave for new parents and caregivers