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Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a Manager, Analytics to help spearhead growth for our Data + Analytics team. Total compensation for this role, is expected to be between $110,000 and $135,000 per year. At this time, we will not be able to provide sponsorship for this role. Walker Sands is seeking a Manager, Analytics to join our DATA practice (Data, Analytics, Technology and AI) and be the analytics lead on a focused set of B2B accounts, working closely with account teams and integrated strategists to turn data into insights that drive real decision making. This is a hands-on role. You’ll be the analytics lead on your own accounts with support of the SVP, DATA. You don’t need a lot of direction and are comfortable working through ambiguity. You bring a practitioner’s mindset to data: skeptical of bad numbers, comfortable in the weeds, and able to translate what you’re seeing into something an account team or client can actually understand. The work is both deep and wide and evolves as you do. In the near term, you’re establishing reliable reporting and measurement foundations across your accounts. Additionally, you’ll be a critical member of helping shape how Walker Sands thinks about media performance, KPIs, and measurement, including contributing to proprietary frameworks like our Outcome-Based Marketing (OBM) models. And as the practice scales, you’ll build and lead a team of analysts helping do this work.
Job Responsibility:
Reporting & Dashboard Ownership: Build and maintain client-facing performance reporting
Connect and validate data sources across paid, organic, earned, and CRM channels
Manage reporting continuity through data infrastructure evolves
QA your own work
Identify and resolve reporting gaps and technical debt across your accounts
Performance Analysis & Insights: Move beyond report delivery into actual analysis
Provide synthesized, actionable insights to account teams and directly to clients
Contribute to measurement planning and KPI frameworks
Contribute to the refinement and redevelopment of proprietary measurement frameworks
Collaboration & Communication: Work closely with teams to understand client context and priorities
Partner with teams to translate data and insights into actionable recommendations
Participate in client conversations as needed
Contribute to the DATA practice’s evolving standards for reporting, measurement, and analytics delivery
Requirements:
5–7 years in marketing analytics, insights, or performance measurement — B2B experience strongly preferred
Agency experience — you understand the client service context and what it means to own accounts
Strong proficiency in dashboard and reporting tools: Looker Studio and/or Tableau
Experience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or Salesforce
Working SQL — enough to pull data, investigate discrepancies, and not be blocked by a query
A track record of working autonomously on a defined book of work — you manage your own queue
Clear written and verbal communication — you can explain a data problem to someone who isn’t in the weeds with you
Nice to have:
Experience with data aggregation/connector tools
Familiarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt
B2B performance marketing background
Experience contributing to measurement strategy or KPI framework development
Comfortable in client-facing conversations when needed
Comfortable using AI like ChatGPT, Claude, Gemini and bringing new ways of working within the data and privacy guardrails of the business
What we offer:
Comprehensive medical, dental, and vision plans
mental health resources
pet insurance
fertility benefits
Employer-matched 401(k)
access to financial planning services
Flexible PTO: includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
Hybrid Work
Milestone Sabbatical: two-week sabbatical and a $2,000 gift after five years
Generous paid leave for new parents and caregivers