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The client is one of the fastest-growing digital advertising platform providers in the industry, deeply integrated into customers’ lives and understanding how they engage with products and brands throughout their shopping journey. The client’s retail media business helps brands connect with customers more often and more meaningfully than ever before to accelerate shared growth. As a closed-loop media business, the organization offers unparalleled opportunities for brands to reach their desired customers, no matter where, how, or when they shop. They create more than media—they create meaningful connections. About the Role: The client is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using proven conversion-driven and brand-building products. Reporting to a Senior Manager of Account Strategy, the successful candidate will handle end-to-end omnichannel ad campaigns across managed and self-service channels. This role leads campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction. This position blends strategic planning and tactical execution, requiring a deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. The Manager will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day brand interactions and contributing to revenue growth through strategic recommendations.
Job Responsibility
Act as a strong executor and consultative partner within a defined scope
Develop strategic plans and execute managed-service and self-service campaigns
Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with brand objectives
Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship
Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics
Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders
Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality partner experiences
Confidently present strategic upsell recommendations to drive incremental revenue
Demonstrate strong executive presence when presenting upsell opportunities to brands and agencies
Partner cross-functionally to traffic campaigns effectively across various ad technology platforms
Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance
Requirements
Bachelor’s Degree in Business, Marketing, Communication, or a related area
3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic
Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization
Proven client-facing experience with proactive risk identification and solution development
Excellent verbal and written communication, with strong presentation skills
Strong project management capabilities and ability to thrive under pressure while managing multiple priorities
High comfort navigating rapidly evolving environments and ambiguous situations
Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI
Nice to have
Master’s Degree in Business, Marketing, Communication, or a related field
Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges
Proven track record of influencing advertiser investments in media strategies