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Virgin Atlantic Logo Virgin Atlantic · -

Manager – Social Media and Influencer

United Kingdom, Crawley · Job Posted May 30, 2026

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Job Description

At Virgin Atlantic, we don’t just fly people around the world; we create experiences people love to talk about. We’re looking for a bold, culturally connected and creatively driven Social Media Manager – Influencer & Creator to take our influencer and creator strategy to the next level. This is an exciting opportunity to shape how one of the world’s most iconic brands shows up across social. You’ll lead the development and execution of an industry-leading influencer and creator programme that builds brand love, drives engagement and inspires new and returning customers to choose Virgin Atlantic. Working as part of the wider Social Media team and alongside brand, PR, media and agency partners, you’ll create standout social-first content, build meaningful creator relationships and help define the future of our social storytelling.

Job Responsibility

  • Develop and deliver Virgin Atlantic’s influencer and creator strategy across the UK and key global markets
  • Identify and activate creator opportunities that amplify wider brand and marketing campaigns
  • Lead relationships with creator and media agencies to ensure creative excellence, strong ROI and continuous optimisation
  • Build and grow a curated network of creators and influencers aligned to our brand and audience
  • Create authentic, culturally relevant social-first content that drives awareness, engagement and advocacy
  • Partner closely with Organic and Paid Social teams to deliver integrated campaigns across channels
  • Track performance, analyse insights and translate learnings into clear actions and recommendations
  • Stay ahead of platform trends, algorithm updates and emerging creator opportunities across TikTok, Instagram, Facebook and beyond
  • Support crisis communications activity as part of the wider social team on a shared on-call rota

Requirements

  • Significant experience working in social media for leading large scale consumer brands
  • Demonstrable experience developing and executing high impact, creative influencer strategies that deliver strong ROI and work effectively within a wider marketing strategy
  • A deep understanding of social platforms, content formats and evolving best practice
  • Demonstrate a strong understanding of how to translate consumer insight and spot wider social trends to understand if, how and why they can be applied to our brand
  • Strong creative judgement and the ability to give clear, constructive feedback
  • A deep understanding of the social media landscape, platforms, algorithms and best practice including expertise in (but not limited to) Facebook, Instagram, and TikTok
  • Experience managing agencies and external partners
  • Confidence using data and performance insights to optimise activity and demonstrate ROI
  • The ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • A collaborative mindset and passion for creating standout work
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