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Lubricants Business Leader

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BrainWorks

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Location:
United States , Sandy Springs, GA

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

BrainWorks is partnering with a leading heavy-duty industrial equipment distributor to place a Lubricants Business Leader. This high-impact role is responsible for owning and growing the lubricants business across Georgia, supporting a multi-branch footprint and diverse customer base in construction, and heavy equipment environments. The organization is investing in a strategic leader who can bring structure, commercial discipline, and market insight to a critical and profitable product category. This role owns both the strategy and execution of the lubricants business, with a mandate to drive market penetration, strengthen field sales effectiveness, and accelerate profitable growth in a competitive landscape.

Job Responsibility:

  • Creating and executing a comprehensive lubricants growth strategy
  • Strengthening technical and commercial capabilities across the field sales organization
  • Improving market penetration, retention, and competitive displacement
  • Building strong distributor and customer relationships
  • Leveraging data and analytics to drive disciplined execution and performance improvement
  • Create, communicate, and execute a comprehensive lubricants business strategy aligned with broader product support objectives
  • Identify and prioritize growth opportunities across customer segments and competitive accounts
  • Develop and implement sales strategies that improve penetration, retention, and profitability
  • Partner cross-functionally to ensure lubricants initiatives align with service, parts, and equipment support strategies
  • Support strategic customer pursuits, including presentations, negotiations, and closing activities
  • Serve as the primary lubricants subject matter expert for the Product Support Sales organization
  • Strengthen technical understanding across engine oils, hydraulic fluids, drivetrain fluids, and application-specific products
  • Partner with regional sales leaders to elevate effectiveness through training, coaching, and joint customer engagement
  • Participate in customer calls to model discovery, value-based selling, and competitive positioning
  • Improve how lubricants opportunities are identified and tied to equipment usage, maintenance practices, uptime, and total cost of ownership
  • Build and maintain strong relationships with key customers, distributors, and internal stakeholders
  • Conduct regular business reviews with strategic accounts to identify expansion opportunities and ensure retention
  • Support resolution of complex customer issues related to lubricant selection, performance, or competitive challenges
  • Monitor market trends, customer preferences, and competitive activity across the lubricants landscape
  • Manage and grow distributor relationships within Georgia
  • Identify opportunities to gain share through education, differentiation, and value-based selling
  • Translate market intelligence into actionable recommendations for leadership and field teams
  • Maintain accurate sales activity, pipeline, and performance tracking using CRM and internal systems
  • Develop forecasts, reports, and performance analysis to support leadership decision-making
  • Establish dashboards to track revenue, penetration, and growth trends
  • Analyze execution gaps and implement practical, data-driven improvements to strategy and field execution

Requirements:

  • Bachelor’s degree in Business, Marketing, Engineering, or related field preferred
  • Proven experience in lubricants sales, product management, or technical-commercial roles
  • Experience supporting field sales organizations in dealer, distributor, or OEM environments
  • Strong technical knowledge of lubricants, including engine oils, hydraulic fluids, and application-specific products
  • Proven ability to drive growth through strategy, sales enablement, and customer-facing execution
  • Strategic and analytical mindset with strong business acumen
  • Strong customer presence with excellent written and verbal communication skills
  • Ability to influence stakeholders and drive execution without formal authority
  • Self-starter mentality with an owner’s mindset
  • Ability to operate effectively in a fast-paced, field-based environment

Nice to have:

  • Experience in heavy equipment, industrial distribution, or product support environments
  • Experience competing against major lubricant brands and distributors
  • Experience driving market share growth in competitive, multi-channel markets
What we offer:
  • Competitive compensation with bonus potential
  • 401(k) with strong company match and profit sharing
  • Full medical, dental, and vision coverage
  • Paid holidays and personal time off
  • Wellness and financial wellness programs
  • Ongoing training and career development
  • Long-term advancement opportunity within a growing organization

Additional Information:

Job Posted:
March 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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