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As a member of the Global Marketing team, the Loyalty & Retention Marketing Manager will develop a deep understanding of the Medius customer lifecycle and key customer personas in order to create innovative, high-value marketing programs to help ensure Medius customers get the most value out of their Medius solution(s).
Job Responsibility:
Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase
Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
Develop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budget
Develop case studies and feed sales reference process as part of loyalty program
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business
Work with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharing
Collaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbot
Build relationships at all levels across Marketing and customer success teams
Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns
Serve as an internal evangelist for our customers
Be aware of, and comply with, all corporate policies
Requirements:
B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
7+ years marketing, marketing communications, advertising or related experience
SaaS experience a plus
Experience developing and executing successful marketing plans to drive customer loyalty and retention
Experience working in international marketing is highly desirable
Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)
Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
Proficiency in Microsoft Word, PowerPoint and Excel
Nice to have:
SaaS experience
Experience working in international marketing
Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions, and expense management solutions
What we offer:
Great Team
Opportunity for Career & Professional Development
Collaborative and Meritocratic work culture
Supportive Leadership
Employee-centric business
Worldwide workforce, top talent
Great culture
Leadership that inspires you
Fast growth and a progressive and competitive product roadmap
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