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Loyalty Program Specialist - Regional

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Randstad

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Location:
Malaysia , Shah Alam

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Category:
-

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Contract Type:
Not provided

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Salary:

4500.00 - 6000.00 MYR / Month

Job Description:

Reporting to the Regional Manager. Key responsibilities: Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability). Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets. Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.

Job Responsibility:

  • Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability)
  • Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets
  • Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user

Requirements:

  • Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing
  • Expertise in loyalty programs, retention strategies, and CLTV drivers
  • Hands-on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap)
  • Proficient in analytics (GA4, Mixpanel, Appsflyer) and Microsoft Excel
  • Knowledge of regional consumer behaviour, cultural nuances, regulations, attribution, app events, and membership life cycle
  • Bachelor Degree

Additional Information:

Job Posted:
January 04, 2026

Expiration:
February 15, 2026

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