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Reporting to the Regional Manager. Key responsibilities: Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability). Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets. Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.
Job Responsibility:
Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability)
Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets
Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user
Requirements:
Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing
Expertise in loyalty programs, retention strategies, and CLTV drivers
Hands-on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap)
Proficient in analytics (GA4, Mixpanel, Appsflyer) and Microsoft Excel
Knowledge of regional consumer behaviour, cultural nuances, regulations, attribution, app events, and membership life cycle