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Our beauty client is seeking a Loyalty Partnerships Lead to drive strategic partnerships, business development initiatives, and cross-functional programs within the loyalty ecosystem. This role will focus on identifying and developing new loyalty partnerships while also managing key existing initiatives—most notably the loyalty partnership. The position requires strong collaboration across marketing, technology, analytics, and external partners to develop innovative solutions that enhance the customer loyalty experience. The ideal candidate is a strategic thinker with strong project management skills who can translate business opportunities into scalable partnership initiatives.
Job Responsibility:
Business Development & Partnership Strategy (50%): Support outreach and evaluation of potential loyalty partners, including market research and opportunity assessment
Coordinate NDAs, partnership discussions, and development of business proposals and presentation materials
Lead cross-functional brainstorming sessions to develop innovative partnership concepts within the loyalty ecosystem
Collaborate with technology teams to identify system capabilities and unlock new functionality through partnerships
Develop briefs and strategies for short-term promotional partnerships and strategic opportunities
Evaluate and vet reactive partnership opportunities as they arise
Loyalty Partnership Management – (30%): Manage partnership initiatives and roadmap for the loyalty program, including technology enhancements and process improvements
Collaborate with partners and internal teams to launch new features and optimize loyalty experiences
Develop strategic presentations and storytelling materials to support long-term partnership planning
Identify opportunities to streamline cross-team marketing processes and partnership execution
Support additional loyalty partnership opportunities as needed
Communications, Measurement & Insights (20%): Partner with analytics teams to evaluate the performance of loyalty partnerships and promotional initiatives
Analyze results to identify strengths, opportunities for optimization, and future growth opportunities
Develop internal communication plans to share partnership updates, results, and strategic insights across teams
Requirements:
10+ years of experience in marketing, loyalty, partnerships, or promotional program leadership