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Loyalty Marketing Manager

United States, Wilmington · Job Posted July 02, 2026
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Job Description

Join Barclays as a Loyalty Marketing Manager. At Barclays, our vision is clear –to redefine the future of banking and help craft innovative solutions. In this role, you will own the end‑to‑end marketing strategy and execution for a loyalty‑driving initiative that enhances customer engagement through cashback offers, shopping experiences, and curated dining benefits. Operating at the intersection of Marketing, Product, Data, Technology, Legal, Risk, and Compliance, the Marketing Manager translates business goals into personalized, high‑impact campaigns across digital channels. Acting as a central orchestrator, this position drives cross‑functional alignment and delivers customer‑obsessed marketing that is scalable, engaging, and outcome‑focused.

Job Responsibility

  • Own the end‑to‑end marketing strategy and execution for a loyalty‑driving initiative that enhances customer engagement through cashback offers, shopping experiences, and curated dining benefits
  • Translate business goals into personalized, high‑impact campaigns across digital channels
  • Drive cross‑functional alignment and deliver customer‑obsessed marketing that is scalable, engaging, and outcome‑focused
  • Execution of market research to understand customer needs, pain points, and emerging trends
  • Collaboration with stakeholders across departments and teams to generate innovative product ideas
  • Development of concepts and specifications defining features, functionalities, target market, user interface, technical specifications and potential revenue models
  • Evaluation of technical feasibility, legal compliance, and risks
  • Monitoring of market trends and analysis of feedback from employees and target customers
  • Management of launch plans and technical deployments
  • Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation

Requirements

  • Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution preferred
  • Ability to leverage customer data, segmentation, and analytics for personalization
  • Experience designing or managing loyalty, rewards, cashback, or engagement programs

Nice to have

  • Strategic, customer‑obsessed mindset with a focus on measurable outcomes
  • High ownership, judgment, and resilience in complex enterprise settings
  • Communication and stakeholder‑management abilities across diverse teams
  • Creative problem‑solver with the ability to balance innovation, compliance, and execution
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