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As the Loyalty Leader for IKEA Australia & New Zealand, you will be at the heart of our customer engagement strategy, driving growth and retention through the IKEA Family and IKEA Business Network programs. You will be a performance-driven, solution-oriented leader with a broad interest in developing customer loyalty.
Job Responsibility
Develops, manages, and continuously optimises the IKEA Family and IKEA Business Network programs to grow the loyalty base, drive customer retention and increase lifetime value
Designs and delivers compelling membership experiences for both consumer and business customers, aligned with the global framework and integrated into the IKEA commercial offer
Leads member acquisition strategies, driving growth of the loyalty base while shaping benefits and rewards that maximise engagement and long-term value
Ensures the membership experience is optimised and integrated in commercial planning by collaborating closely with cross-functional teams to secure integration, common focus and maximise impact
Develops and localises strategies to convert visitors into loyal members and activates existing members through targeted campaigns, offers, and experiences
Collaborates with global and local stakeholders to analyse member behaviour and journeys, identifying gaps, opportunities, and enhancements to strengthen the loyalty proposition
Collaborates with local stakeholders to build a strong value exchange for data, enabling richer customer profiles, better identification, and more personalised experiences
Drives excellence in execution by sharing best practices, as well as training and supporting co-workers to deliver high-quality loyalty program outcomes
Requirements
Formal qualifications in Marketing, Business Intelligence or equivalent
A proven track record of developing and implementing successful customer acquisition, retention and engagement initiatives that deliver measurable business outcomes
Minimum two years of experience in leading and influencing co-workers and teams
Experience from retail, preferably the home furnishing sector
Experience in planning, driving output and measuring performance in both business and people dimensions