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Lead the design, launch and optimisation of a next‑generation loyalty and rewards programme, covering earn‑and‑burn mechanics, incentives and member benefits
Own the loyalty vision and roadmap, ensuring alignment with wider business strategy and measurable commercial outcomes
Partner with technology and external vendors to implement and optimise a loyalty platform across web, app, CRM and retail touchpoints
Design and activate lifecycle journeys (acquisition, onboarding, engagement, retention) in close collaboration with CRM and digital teams
Build and deliver a calendar of loyalty campaigns, integrated into broader marketing and promotional plans with clear KPIs
Define and own the loyalty measurement framework, business cases and post‑campaign reviews, reporting performance against CLTV, frequency, engagement and ROI
Requirements
Proven experience owning or managing a loyalty, membership, subscription or rewards programme
Strong commercial acumen, including business case development and margin vs. incremental revenue modelling
Experience working cross‑functionally with CRM, digital, finance, retail and technology teams
Exposure to loyalty or martech platforms and vendor management
Background in consumer sectors such as retail, hospitality, travel, leisure or loyalty‑led businesses