Loyalty Communications Specialist

• Lead the strategic planning and execution of loyalty initiatives across IKEA Family, småles, and future loyalty programs
• architect a personalization framework leveraging behavioural, transactional, and psychographic data to inform omnichannel targeting strategies across app, CRM, email, web, and in-store
• drive lifecycle marketing strategies including onboarding, stretch spend, return visits, recognition, and win-back
• conceptualize and create engaging content for loyalty members that aligns with IKEA brand values and supports external campaigns, product launches, and seasonal offers
• plan and execute loyalty campaigns across SMS, eDM, offline, and in-store channels
• cross-function internally and with external agencies to optimize loyalty architecture, automation flows, system integrations and reporting dashboards
• oversee reporting and performance analysis across all loyalty touchpoints
• coordinate loyalty-related events and workshops to drive member engagement and brand affinity
• own loyalty and CRM budget planning, monthly reconciliation, and re-forecasting in collaboration with Finance
• ensure full compliance with Personal Data Protection Act and internal policies regarding member data handling and storage
• secure strategic partnerships with external brands to enhance member benefits and program value
• contribute to loyalty-related projects supporting IKEA’s retail operations and new market/store expansion

• At least 5 years of working experience in related field
• certifications in Marketing, Communications, CRM, Digital Marketing, or Loyalty Program Management
• strong understanding of loyalty strategy development, member lifecycle planning, segmentation models, tiered benefits systems, and customer retention mechanics
• understanding of loyalty mechanics
• proficient in Microsoft Excel, Microsoft PowerPoint, Microsoft Dynamics CRM 365 or any equivalent tool
• experience in big data, data cleansing, data management, report and dashboard
• fair understanding in Customer Relationship Management (CRM), loyalty program and targeted marketing
• excellent project management, able to lead multiple initiatives across markets and timelines
• clear problem-solving capabilities and an agile approach
• ability to analyse the performance of communication solutions and take actions
• ability to develop strong collaborations across functions
• meticulous with an eye for details
• highly organised
• strong multi-tasking skills to work in a fast-moving environment
• excellent in meeting tight deadlines and in managing different publishing schedules

Certifications in Marketing, Communications, CRM, Digital Marketing, or Loyalty Program Management