Loyalty Communications Specialist, IKEA

IKEA

Location:
Malaysia, Petaling Jaya

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The purpose of the Loyalty Communications Specialist role at IKEA is to drive meaningful engagement and build long-term relationships with IKEA Family members by delivering relevant, personalized, and value-driven communications that inspire loyalty, deepen brand love, and contribute to increased visitation, conversion, and customer lifetime value.

Job Responsibility:

Work with Marketing Team and cross function team to build and constantly improve regional loyalty programs which consist of IKEA Family, småles, Kids loyalty program and a subscription IKEA Family scheme using data, business insights and customer feedback to drive traffic, purchases and engagement
Drive member acquisition and engagement through in store, online, roadshow, events to ensure a stable growth of the member base and a healthy number of contactable members for marketing purposes
Partner with related stakeholders to implement necessary enhancement to Loyalty and Marketing system and automation process for targeting and retargeting work
Collaborate with analytics agency, BI teams and Country Marketing Managers for data exchange, enhancement of reporting dashboard, test, monitor result and provide feedback for different analytics models to increase the engagement and purchase propensity
Execute campaigns to drive the Loyalty KPIs in conjunction with the Marketing teams, optimize setup in the system to follow the customer lifecycles including on-boarding and 1st purchase, stretch spend, drive returned visits, reward and recognition, and early win-back
Monitor, update and secure functionality of the CRM system, integration with various internal and external systems/platforms
In day-to-day work, ensure full compliance with Personal Data Protection Act regulations and Ikano Retail policies with respect to collection, handling and storage of members’ data

Requirements:

Holds a degree in Marketing, Communications, Business, or a related field, with CRM, Digital Marketing or Loyalty Program Management certifications being a strong advantage
At least 2-3 years Loyalty and CRM experience in retail or relevant agency
Deep motivation to understand customer behaviour and to create meaningful, value-driven experiences that strengthen emotional loyalty
Understanding of loyalty mechanics (e.g., point systems, tiers, rewards, retention drivers), and how loyalty contributes to customer lifetime value
Proficient in Microsoft Excel, Microsoft Powerpoint, Microsoft Dynamics CRM 365 or any equivalent tool
Have experience in big data, data cleansing, data management, report and dashboard
Thrives in a collaborative, fast-paced environment and is highly self-motivated to improve both business outcomes and team performance
Demonstrates strong communication and influencing skills, with the ability to engage stakeholders across functions and countries

Additional Information:

Job Posted:
June 05, 2025

Expiration:
July 04, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Loyalty Communications Specialist

IKEA

Location:Malaysia, Petaling Jaya

Category:-

Contract Type:Not provided