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Take ownership of LoadUp’s digital storefronts across the country, driving local visibility and building a world-class reputation in every market we serve. The Local SEO & Reputation Lead will own LoadUp’s local search presence and reputation across Google Business Profiles (GBP) and other key platforms like Trustpilot, Yelp, Nextdoor, and Reddit. This role is hands-on and focused on ensuring every listing is accurate, optimized, and driving real results in local markets. You’ll improve local rankings, grow review volume, and maintain brand consistency across every location. This role also requires occasional travel (up to 40%) to support listing verification, location setup, and review logistics.
Job Responsibility:
Manage and Optimize Google Business Profiles: Create, verify, and manage Google Business Profiles across multiple locations
Own the logistics of setting up reviews for each market and ensuring a smooth process
Resolve listing issues such as duplicates, suspensions, and missing pages by working with Google support
Post promotions, local updates, and announcements to drive engagement
Local SEO & Location Content: Create localized content and promos to support market pages
Identify ranking opportunities in priority cities and act on them to increase visibility
Partner with the SEO and web teams to improve local search conversions
Reviews, Reputation, & Community Growth: Monitor and respond to Google and Trustpilot reviews consistently and professionally
Coordinate brand-building efforts across Yelp, Nextdoor, and Reddit
Build simple local influencer and community programs to boost brand credibility
Track Performance & Reporting: Track and report on key metrics: rankings, clicks, calls, and review growth
Provide regular updates on market performance and identify areas needing attention
Requirements:
3+ years in Local SEO, GBP management, or multi-location marketing
Proficiency with local market tools (Whitespark, BrightLocal, Yext, or SEMRush Local)
Proven ability to resolve complex listing issues and navigate support workflows
Comfortable speaking with customers, partners, and platform support teams
Willingness to travel up to 40% for market launches and on-site setup support
A 'finish the job' mentality and the follow-through to fix difficult or multi-step issues
An Ownership-Minded Leader who takes responsibility for the brand’s local footprint without needing constant direction
A Solutions-Focused Professional who stays calm and organized when handling messy listing data or suspensions
A Clear Communicator who can represent the brand professionally in public review responses and private partner calls
A Detail-Oriented Expert who understands that accuracy across hundreds of locations is the key to local trust
What we offer:
Medical, Dental, Vision, and Life Insurance coverage
Flexible Spending Account (FSA) or Health Savings Account (HSA)