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Local Sales Manager

United States, San Antonio · Job Posted March 01, 2026
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Job Description

KSAT12, a Graham Media owned station located in San Antonio, TX, is searching for a Local Sales Manager who will reinvent our business by being big, bold, and thinking outside the traditional way of doing business. If you are a current LSM/GSM/DOS, or even an up-and-coming DSM, and you are ready for a bigger challenge and a bigger market, this is for you! You must be hands-on in developing integrated, 360-degree advertising solutions and skilled at building deep relationships with agencies and local decision-makers. This role requires strong digital and new business expertise, with the ability to actively manage and guide Account Executive activity. You will partner with the General Sales Manager to set rates and manage inventory, while maintaining high-profile, positive client relationships within the San Antonio advertising community. Ongoing awareness of competitive market conditions is essential.

Job Responsibility

  • Lead, coach, train, and motivate Account Executives to achieve and exceed revenue goals
  • Develop and execute sales strategies to grow new business and maximize multi-platform revenue
  • Create revenue forecasts, sales plans, pricing, and packaging strategies
  • Negotiate agency and direct business, including ratings, rates, and budgets
  • Execute and manage the local digital sales strategy in alignment with overall station goals
  • Build and maintain strong relationships with clients, station personnel, and outside vendors
  • Partner with traffic and operations teams to manage airtime inventory effectively
  • Maintain competitive market intelligence to position the station successfully

Requirements

  • Extensive experience in television and digital advertising sales
  • sales management experience preferred
  • Expert knowledge of research tools and ratings metrics
  • WideOrbit experience a plus
  • Strong computer and sales software proficiency
  • Ability to adapt and perform effectively in a fast-paced, dynamic environment
  • Excellent verbal and written communication skills
  • You must hold a valid driver’s license and be insurable under Texas Law

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