Local Retail Marketing Specialist, IKEA

IKEA

Location:
United States, Norfolk

Category:
-

Contract Type:
Employment contract

Salary:

62158.00 - 89950.00 USD / Year

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Job Description:

As a Local Retail Marketing Specialist, supporting omnichannel growth and brand positioning in a market, you will collaborate closely with various teams to develop and implement marketing strategies, engage loyalty club members, coordinate events, analyze KPIs, and manage budgets.

Job Responsibility:

Lead the implementation of internal communication strategies within the unit, ensuring seamless coordination and follow-up across all co-worker areas and channels
Collaborate closely with the Local Marketing Manager and Service (Corporate) Office to contribute to the development and execution of a comprehensive local marketing and communication plan across the market, integrating national and local strategies
Utilize market research, including SWOT and Market analysis, for informed business and customer engagement planning
Collaborate with cross-functional partners to execute unit-specific marketing and communication plans using insights from PMA analysis, consumer data, income levels, and infrastructure
Drive recruitment and activation of loyalty club members, such as IKEA Family, focusing on increasing awareness, recruitment, and identification rates
Ensure all local communication channels adhere to marketing communication guidelines and stay updated
Plan, coordinate, and promote customer and community events to enhance visitation, loyalty, engagement, and create an enjoyable in-store experience
Analyze and communicate key performance indicators (KPIs), along with actionable insights, pertaining to loyalty, visitation, and market trends with relevant stakeholders
Assume responsibility for allocating and managing local store activities and community budgets, ensuring optimal utilization for maximum impact

Requirements:

Bachelor’s Degree
5 years of related experience
Good communication skills (verbal and written)
Strong organizational and prioritization skills
Self-reliant, motivated, and a team player
Travel is required for this role. Less than 5-25% (1 day per week on average)

What we offer:

Generous paid time off, holiday and sick time
WiselyPay – get earned wages up to two days early
Paid parental leave (up to 16 weeks)
KinderCare tuition discount
Retirement and bonus plans
Co-worker discount, meal deal, and referral bonus
Pet insurance program
Education assistance and learning programs
Safety shoe reimbursement
24/7 telehealth visits
Dental and vision plans
Medical and Rx plans (must work min. 20 hrs/wk)
A fun and inclusive work environment

Additional Information:

Job Posted:
July 22, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Local Retail Marketing Specialist