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As Local Payer Engagement Manager, you will activate and localise Coloplast’s payer value proposition, building tailored engagement strategies aligned to ICB priorities such as pathway redesign, outcomes improvement and system sustainability. You will develop deep insight into local commissioning landscapes, segment payers, and design targeted campaigns that resonate with decision‑makers. Working closely with Strategic Sales, Marketing, Clinical and Payers & Evidence teams, you will lead the creation of local payer‑focused campaigns and strengthen Coloplast’s presence at key local and national forums, and provide critical payer insight to support tenders and service proposals.
Job Responsibility:
Activate and localise Coloplast's payer value proposition
Build tailored engagement strategies aligned to ICB priorities such as pathway redesign, outcomes improvement and system sustainability
Develop deep insight into local commissioning landscapes
Segment payers and design targeted campaigns that resonate with decision-makers
Lead the creation of local payer-focused campaigns
Strengthen Coloplast's presence at key local and national forums
Provide critical payer insight to support tenders and service proposals
Requirements:
Confident communicator and relationship-builder with strong storytelling and stakeholder management skills
Comfortable translating complex clinical, economic and operational data into clear, compelling messages tailored to local payer audiences
Experience developing engagement campaigns, communication materials or marketing tools is essential
Ability to build credibility with senior NHS stakeholders
Nice to have:
Experience within payer engagement, commissioning, market access or wider NHS commercial roles