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IKEA Logo IKEA · -

Local Marketing Specialist

United States, Baltimore Employment contract 62158.00 - 89950.00 USD / Year · Job Posted April 29, 2025

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Job Description

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share your uniqueness. Join our team and start a better life for yourself.

Job Responsibility

  • Lead the implementation of internal communication strategies within the unit, ensuring seamless coordination and follow-up across all co-worker areas and channels
  • Collaborate closely with the Local Marketing Manager and Service (Corporate) Office to contribute to the development and execution of a comprehensive local marketing and communication plan across the market, integrating national and local strategies
  • Utilize market research, including SWOT and Market analysis, for informed business and customer engagement planning
  • Drive recruitment and activation of loyalty club members, such as IKEA Family, focusing on increasing awareness, recruitment, and identification rates
  • Ensure all local communication channels adhere to marketing communication guidelines and stay updated
  • Plan, coordinate, and promote customer and community events to enhance visitation, loyalty, engagement, and create an enjoyable in-store experience
  • Analyze and communicate key performance indicators (KPIs), along with actionable insights, pertaining to loyalty, visitation, and market trends with relevant stakeholders
  • Assume responsibility for allocating and managing local store activities and community budgets, ensuring optimal utilization for maximum impact

Requirements

  • Bachelor’s Degree
  • 5 years of related experience
  • Good communication skills (verbal and written)
  • Strong organizational and prioritization skills
  • Self-reliant, motivated, and a team player
  • Travel is required for this role. Less than 5- 25% (1 day per week on average)

What we offer

  • Generous paid time off, holiday and sick time
  • WiselyPay – get earned wages up to two days early
  • Paid parental leave (up to 16 weeks)
  • KinderCare tuition discount
  • Retirement and bonus plans
  • Co-worker discount, meal deal, and referral bonus
  • Pet insurance program
  • Education assistance and learning programs
  • Safety shoe reimbursement
  • 24/7 telehealth visits
  • Dental and vision plans
  • Medical and Rx plans (must work min. 20 hrs/wk)
  • A fun and inclusive work environment
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