Local Marketing Manager, IKEA

IKEA

Location:
South Korea, Yongin-Si, Gyeonggido

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Job Responsibility:

Take ownership for the knowledge and understand our local market, demographics, economy, competitors, consumers’ living situations and shopping behaviours
Ensure use these insights to create a store marketing action plan, including a relevant distribution strategy in order to strengthen our position on the local market and build long-term sales growth and profitability
Work with store colleagues to ensure that we communicate our total offer in all external media, online and offline, to generate traffic to our store and thereby establishing us as the leader in life at home in our local market
Identify our consumers home furnishing needs by understanding their aspirations, frustrations and priorities
Promote the IKEA offer so that it is attractive, relevant and affordable for the many people, leading to a broadening of our local customer base
Grow our core customer base and convert more visitors into loyal customers using the IKEA FAMILY and IKEA BUSINESS concepts
Promote IKEA as the good neighbour by working actively with the local communities and nationally identified charitable organisations
Actively promote our social and environmental commitment and work with our local consumers’ to understand how, together, we can contribute to sustainability
To increase the number of consumers visiting/revisiting our store as well as convert more visitors into customers in order to increase sales and profitability
Taking the national communications/media strategy and store business plan and developing a local store marketing action plan, aimed at optimising the business opportunities within my Market
Agreeing and following up on challenging goals and Key Performance Indicators (KPIs)
Working with the store team to create a commercial calendar for our store based on national priorities and local potential in order to achieve our goals and KPIs
Understanding how different consumer groups within our Market use different media so that I can target our communication more accurately to optimise its effectiveness
Ensuring the strength of each local media channel is maximised and that the total media mix is seamlessly integrated to create one consistent message in our local market
Networking with the national marketing team and my colleagues in other stores to share good ideas and successes and learn from what has worked and what has not
Using our customers’ feedback, IKEA FAMILY database information, store performance and other research data to understand and develop the business potential in our Market
Analysing the results of our local communication activities and using this knowledge to maximise the impact of IKEA in our local market in the most cost-effective way possible
Help to create a store environment where the IKEA culture is strong and where the diversity of our customers and co-workers is valued
Secure the training of our store team to ensure they are well-informed about the composition of our Market and the impact any changes may have on our future business in order to identify commercial opportunities in our market
Create an environment of trust by encouraging open, constructive, honest, two-way feedback with my store team and other colleagues

Requirements:

Experience of taking commercial decisions based on local market information
Experience of working in a customer-focused service industry
Experience of setting and implementing action plans, setting budgets and following up goals
Interest in home furnishing as well as a curiosity about people’s life at home
Interest in what is happening in the local market, and an ability to quickly develop knowledge of the local market and business conditions
Ability to engage a receiver by creating a passion for your plans
Compelling communicator both verbally and in writing
Ability to set expectations and provide clear direction
Ability to prioritise and organise own work in order to make the most efficient use of time available
Understand profit and loss and how to affect its result through their actions
Self-reliant and motivated with proven ability to work as part of a team as well as independently
Good analytical and numerical skills
Minimum 3 years of people management experience, preferably in the omni-channel retail industry

Additional Information:

Job Posted:
July 30, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Local Marketing Manager