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We’re looking for a creative, commercially-minded, and highly proactive Local Marketing Manager to help grow Treatwell’s presence across Belgium and the Netherlands. This role combines local brand building, community engagement, social media management, and content creation. You’ll play a key role in positioning Treatwell as the leading beauty and wellness platform in the region by creating impactful campaigns, building relationships with salon partners, and producing engaging content that drives both salon partner acquisition and booking growth. Working closely with local Supply teams and central marketing teams, you’ll ensure our local marketing activity is both culturally relevant and commercially effective.
Job Responsibility:
Drive local brand awareness & consideration
Build and execute local marketing campaigns that put Treatwell front-of-mind for salon owners and stylists
Own and manage the local Instagram accounts, including but not limited to creating engaging UGC-style content with salon partners
Scope opportunities to increase Treatwell’s presence at industry events, trade shows, and partner activations, and execute on these opportunities
Build relationships with key associations, influencers, and partners in Belgium and the Netherlands
Build community & advocacy
Create meaningful connections with salons — both online and offline — through content, meetups, and community initiatives
Produce content (social, newsletters, case studies, webinars) that excites salons and reflects Treatwell’s brand
Communicate key Treatwell updates to salon partners in engaging and impactful ways
Launch initiatives that turn salon owners and stylists into Treatwell advocates
Requirements:
Fluent in Dutch and English (written and spoken)
Experience in community management, local marketing, social media, content creation, or a similar role
Strong content creation skills, particularly UGC and social-first creative for paid advertising
Commercial mindset with an understanding of how content supports lead generation and sales, and community engagement
Experience managing Instagram is essential
Strong stakeholder management skills and confidence working cross-functionally with local and global teams
Creative, resourceful, and passionate about the beauty and wellness industry
Thrives in a high-performance culture that also values care, respect, and inclusion
What we offer:
28 vacation days, plus national holidays
One extra day off per year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way
A €40 voucher each month via our benefits platform Alleo – so you can treat yourself, too
Mental health support through our partnership with OpenUp
The possibility to use the Lease a Bike scheme after 7 months of employment
Participation in the pension plan with Bright Pension after 7 months of employment
A delicious freshly prepared office lunch each day, available for a small contribution