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Local Marketing & Communications Manager

https://www.ikea.com Logo

IKEA

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Location:
Thailand , Samutprakarn

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Category:
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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

To provide your IKEA Store with communication expertise, materials and tools that drive positive perception of the IKEA Brand among co-workers, corporate stakeholders and the community in which we operate (our Primary Market Area.) The Marketing and Communication functions support our business aspiration: to be a great place to work, delivering sustainable growth and a fantastic customer experience. This function helps drive results in VOICE, IKEA Customer Satisfaction Survey and Brand Capital.

Job Responsibility:

  • Research and maintain intimate knowledge of people’s life at home and local market conditions to identify growth, positioning and segmentation strategies with a view to meet visitation and repeat visitation goals, penetrate more households and overall expand our PMA home furnishing market share
  • Create the store’s annual marketing plan and strategy (including corporate and internal communication) based on the country and store commercial priorities and market/consumer & community insights - with clear goals and objectives. Manage the budget, secure alignment between internal and external communication activities, measure all marketing metrics, identify cost efficiencies and follow up all marketing investments
  • Recruit, activate and retain IKEA Family and Småles members through an intimate understanding of the market and members (i.e. Brand Capital, membership profile, purchase behaviour, relevant KPIs) and execute actions that increase penetration, member engagement and return on investment for the member programs
  • Lead the work to create, implement and evaluate all local marketing activities in store, in the adjacent shopping centre and in the PMA. This includes regional/local activities, kids’ activities and workshops in order to make the store a fun day out for the family as well as supporting the More Sustainable Life at Home movement by driving integration of sustainability into the store commercial activities to inspire and enable our customers to live a more sustainable life
  • Support catalogue distribution, execution of store PR events, media launches, media interviews and other media engagement to communicate our total offer - online and offline - in ways that secure IKEA Brand values, visual and copy identity and concept guidelines. Work closely with the country Marketing team and regional Corporate Communication to align on external communication when required
  • Oversee internal communication channels – from digital media to printouts - to ensure a steady flow of communication and secure open atmosphere, keeping co-workers well informed, engaged and connected to store priorities and management
  • Support HR communications in topics such as benefits, workplace programmes and engagement activities that make IKEA stand out as a Great Place to Work. Amplify externally as needed to support recruitment and build our employer branding
  • Be the spokesperson and deliver local communication support during operational or reputational crisis situations, working with matrix with SO Corporate Communication, Marketing, Risk and your management team to deliver aligned internal communication
  • Support store team and secure implementation of the Ikano Charity policy by building long-term relationships with government agencies, NGOs or other partners and leading execution of social and environmental initiatives that benefit the local community/create co-worker engagement. Communicate sustainability actions to position IKEA as a great place to work and caring company that supports the local community in which it operates

Requirements:

  • Understanding & affinity for IKEA vision and values
  • Curious about consumers, markets and trends
  • Interest in developing the IKEA Brand and business through people
  • Working in a fast-paced retail environment, exceeding team and personal goals
  • Passion about people, home furnishing and life at home Passionate about communication at large and its power to influence and achieve business results
  • Enthusiastic and motivated to engage the co-worker and bring out the best in them to embrace sustainability within the organisation
  • Excellent communication skills in both Thai and English – both written and verbal. Ability to create and present communication insights which are clear, focused and easily usable. Networking, people analytical and relationship skill
  • Strategic and creative thinking skills - able to think ‘out of the box’ and challenge common ways of thinking
  • Multi-tasking & project management skills

Additional Information:

Job Posted:
January 04, 2026

Expiration:
January 14, 2026

Employment Type:
Fulltime
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