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Local Marketing & Communications Manager

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IKEA

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Location:
Thailand , Bangkok

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Support the store and Service Office (SO) team with analysis and intimate knowledge of people’s life at home and local market conditions to identify growth, positioning and segmentation strategies with a view to increase visitation and repeat visitation, penetrate more households and overall expand our PMA home furnishing market share.

Job Responsibility:

  • Support the store and Service Office (SO) team with analysis and intimate knowledge of people’s life at home and local market conditions to identify growth, positioning and segmentation strategies with a view to increase visitation and repeat visitation, penetrate more households and overall expand our PMA home furnishing market share
  • Based on the country and store commercial priorities, create the store’s annual marketing plan and strategy (including corporate and internal communication). Manage the store local marketing budget, secure alignment between internal and external communication activities, measure all marketing metrics on PMA/store level, identify cost efficiencies and follow up all marketing investments
  • Support Country Marketing team onground to recruit, activate and retain IKEA Family members through an intimate understanding of the store’s PMA and members (i.e. Brand Capital, membership profile, purchase behavior, relevant KPIs) and execute actions that increase penetration, member engagement and return on investment for the member programs
  • Lead the work to create, implement and evaluate all local marketing activities in store and (if relevant) in the adjacent shopping centre based on directions provided by Country Marketing. This includes regional/local competitions, kids’ activities and workshops in order to make the store a fun day out for the family as well as supporting the More Sustainable Life at Home improvement by driving integration of sustainability into the store commercial activities to inspire and enable our customers to live a more sustainable life
  • Execute store PR events, media launches and interviews and other media engagement to communicate our total offer - online and offline - in ways that secure IKEA Brand values, visual and copy identity and concept guidelines. Work closely with SO Marketing and Corporate Communication to align on external communication when required
  • Accountable for internal communication materials and channels, supporting and/or driving coworker engagement activities and securing a steady flow of information in channels – from digital signage and Yammer to notice boards and newsletter. Keeps co-workers well informed and connected to store priorities, KPIs and management
  • Working with HR and L&D to creatively communicate all benefits that make IKEA a Great Place to Work. Amplify externally as needed to support recruitment and build our employer brand. Support in the preparation of the sustainability L&D programme with local relevance and responsible for the execution with store HR
  • Deliver local communication support during operational or reputational crisis situations, working with matrix with SO Corporate Communication & Marketing and your management team to deliver aligned internal communication

Requirements:

  • Experience in a retail, strategic communication, media, marketing and/or event management
  • Experience creating and implementing fact-based strategic plans, setting budgets, and following up goals based on local market information
  • Experience in effective and efficient use and measurement of all media (paid, owned, and earned)
  • Ability to communicate confidently and clearly in both Thai and English
  • Experience of retail marketing management and customer loyalty clubs
  • Self-reliant with a proven ability to work as part of a team as well as independently
  • Ability to influence a management team and a matrix organization
  • Proven ability of having made a difference in positively influencing the business result
  • Passion for sustainability and interested in driving this agenda

Additional Information:

Job Posted:
February 04, 2026

Expiration:
February 16, 2026

Employment Type:
Fulltime
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