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Link Building & Digital PR Lead

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Nomensa

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Location:
United Kingdom , London

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Job Description:

This role leads link building and digital PR strategy across a diverse international client portfolio, focusing on growing organic visibility, authority and traffic. The Link Building & Digital PR Lead works cross‑functionally with outreach, content, web dev and design teams, and plays a key role in shaping and growing the agency’s link and digital PR offering.

Job Responsibility:

  • Own link building and digital PR strategy for key accounts, defining KPIs, roadmaps and test plans aligned to client organic visibility and commercial objectives
  • Lead the planning and delivery of digital PR and link‑earning campaigns that secure high‑quality, relevant coverage and backlinks from authoritative publishers, journalists and partners in multiple markets
  • Partner with the outreach team to prioritise targets, refine prospecting processes and ensure outreach quality, personalisation and follow‑through at scale
  • Collaborate with the content team to brief and shape data‑led, newsworthy or creative assets (e.g. reports, tools, interactive content) that naturally attract links
  • Work with web dev and design teams to scope and deliver technically feasible, on‑brand campaign pages and interactive experiences that support link‑earning and user engagement
  • Monitor backlink profiles, coverage, rankings and traffic using SEO and analytics platforms, translating results into clear insights and optimisation plans for clients and internal teams
  • Maintain and grow relationships with key journalists, publishers, influencers and partners to create ongoing link and story opportunities
  • Support and help drive new business by contributing digital PR and link‑building insight, ideas, forecasts and case studies to pitches, RFPs and proposals
  • Take responsibility for the growth and development of the link building and digital PR service, including revenue performance, productising best practice and identifying new opportunities
  • Continuously refine processes, tooling and ways of working across outreach, content, design and dev to increase efficiency, margin and client value
  • Contribute to wider agency thought leadership by sharing campaign results, insights and viewpoints internally and externally where appropriate

Requirements:

  • 3–4 years’ agency-side experience in digital PR/link building, managing multiple campaigns or clients simultaneously, ideally including some multi-market work
  • Proven record of earning high-quality editorial links and coverage from relevant, authoritative sites, evidenced by clear campaign examples/portfolio
  • Hands-on experience planning and delivering outreach campaigns end to end: ideation, prospecting, pitching, follow-up, reporting and optimisation
What we offer:
  • Private Medical Insurance
  • BUPA Life Assurance
  • Income protection
  • Employee Assistance Programme
  • Cycle to Work salary sacrifice scheme
  • Tech & Wearables salary sacrifice scheme
  • Octopus EV Scheme
  • Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing

Additional Information:

Job Posted:
January 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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