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This role leads link building and digital PR strategy across a diverse international client portfolio, focusing on growing organic visibility, authority and traffic. The Link Building & Digital PR Lead works cross‑functionally with outreach, content, web dev and design teams, and plays a key role in shaping and growing the agency’s link and digital PR offering.
Job Responsibility:
Own link building and digital PR strategy for key accounts, defining KPIs, roadmaps and test plans aligned to client organic visibility and commercial objectives
Lead the planning and delivery of digital PR and link‑earning campaigns that secure high‑quality, relevant coverage and backlinks from authoritative publishers, journalists and partners in multiple markets
Partner with the outreach team to prioritise targets, refine prospecting processes and ensure outreach quality, personalisation and follow‑through at scale
Collaborate with the content team to brief and shape data‑led, newsworthy or creative assets (e.g. reports, tools, interactive content) that naturally attract links
Work with web dev and design teams to scope and deliver technically feasible, on‑brand campaign pages and interactive experiences that support link‑earning and user engagement
Monitor backlink profiles, coverage, rankings and traffic using SEO and analytics platforms, translating results into clear insights and optimisation plans for clients and internal teams
Maintain and grow relationships with key journalists, publishers, influencers and partners to create ongoing link and story opportunities
Support and help drive new business by contributing digital PR and link‑building insight, ideas, forecasts and case studies to pitches, RFPs and proposals
Take responsibility for the growth and development of the link building and digital PR service, including revenue performance, productising best practice and identifying new opportunities
Continuously refine processes, tooling and ways of working across outreach, content, design and dev to increase efficiency, margin and client value
Contribute to wider agency thought leadership by sharing campaign results, insights and viewpoints internally and externally where appropriate
Requirements:
3–4 years’ agency-side experience in digital PR/link building, managing multiple campaigns or clients simultaneously, ideally including some multi-market work
Proven record of earning high-quality editorial links and coverage from relevant, authoritative sites, evidenced by clear campaign examples/portfolio
Hands-on experience planning and delivering outreach campaigns end to end: ideation, prospecting, pitching, follow-up, reporting and optimisation
What we offer:
Private Medical Insurance
BUPA Life Assurance
Income protection
Employee Assistance Programme
Cycle to Work salary sacrifice scheme
Tech & Wearables salary sacrifice scheme
Octopus EV Scheme
Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing