Linear/Streaming Lead

• Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
• Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
• Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
• Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
• Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
• Monitor pacing and performance in real time
• quickly adjust flighting, placements, and spend to maximize ROI
• Build and maintain strong relationships with networks, stations, DSPs, and media partners
• Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
• Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
• Work with analytics teams to interpret results and translate insights into actionable next-steps
• Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
• Translate campaign performance into clear insights for senior leadership
• Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
• Ensure campaigns deliver within budget while meeting efficiency targets
• Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
• Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts

• 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
• Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
• Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
• Established relationships with networks, stations, and media vendors a strong plus
• Proven experience optimizing campaigns based on data and measurable KPIs
• Excellent negotiation skills, analytical thinking, and attention to detail
• Ability to thrive in a fast-paced, experimentation-heavy environment
• Bachelor’s degree required
• relevant marketing, advertising, or communications background preferred

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