Lifestyle Manager

• Build and Develop the Lifestyle Channel: Collaborate with distributors to grow the lifestyle channel through strategic partnerships and initiatives
• Identify and target key retailers to expand our presence and influence in the lifestyle segment
• Relationship Management: Establish and nurture strong relationships with retailer partners to foster collaboration and business growth
• Conduct regular meetings and reviews to align on objectives, campaign planning, and joint initiatives
• Drive Sales and Revenue: Lead efforts to drive sales within the lifestyle segment, focusing on high-impact retail partners
• Support distributors in executing the regional sales strategies to generate additional, incremental revenue
• Channel Activation & Brand Heat: Plan and execute retail activations, POS campaigns, and exclusive events to energise the channel and build brand heat
• Develop innovative promotional strategies aligned with key cultural moments and urban lifestyle trends
• Market & Consumer Insights: Analyse market trends and consumer insights to identify new opportunities and improve the effectiveness of activations
• Provide input on product and partnership opportunities based on retail feedback and market demand
• Strategic Planning & Coordination: Develop and implement strategic initiatives to elevate the lifestyle channel’s role in overall business growth
• Coordinate with marketing, sales, and trade teams to ensure a cohesive approach and maximise execution
• Performance Tracking & Reporting: Regularly monitor channel performance, reporting on key KPIs such as sales, brand heat, and retailer engagement
• Adjust strategies as needed to optimise results and ensure targets are met or exceeded

• Exceptional ability to build and maintain strong relationships with retailers, distributors, and internal stakeholders
• Skilled at influencing and negotiating to secure strategic partnerships and drive joint business initiatives
• Strong interpersonal and communication skills, capable of working across multiple teams, cultures, and markets
• Able to effectively coordinate with marketing, sales, trade, and external partners
• A self-starter with a leadership mindset, able to operate independently and take ownership of initiatives
• Comfortable managing multiple projects simultaneously and working in a fast-paced, dynamic environment
• Ability to think creatively about brand activations, collaborations, and retail experiences
• A proven track record of successfully developing and executing channel strategies, especially within premium or lifestyle retail segments
• Demonstrates a results-driven mindset with a strong ability to meet and surpass targets
• Deep understanding of consumer trends within the APAC region, particularly in the luxury, lifestyle, and premium segments
• Ability to analyze data and market insights to identify opportunities and optimize activations
• Extensive experience working with lifestyle retailers, high-end department stores, and premium e-commerce platforms
• Familiar with activating retail spaces, POS campaigns, and brand activations in urban, trend-driven markets
• Deep understanding of APAC markets with a network of retailer contacts
• Fluent in English, with regional language skills considered a plus
• Familiar with the latest digital and social media trends, with an understanding of how to leverage online platforms for retail activation and brand storytelling

Regional language skills considered a plus

Re-location support: visa/work permit application, local authority registration, and home finding service