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The primary objective of this role is to develop and expand the lifestyle channel across APAC by working closely with our distributors. The Lifestyle Manager will focus on building strong relationships with key retailers, enhancing the presence of our brand in the lifestyle segment. This channel is strategic for building brand heat and driving incremental revenue, making it a vital part of the regional growth plan.
Job Responsibility:
Build and Develop the Lifestyle Channel: Collaborate with distributors to grow the lifestyle channel through strategic partnerships and initiatives
Relationship Management: Establish and nurture strong relationships with retailer partners
Drive Sales and Revenue: Lead efforts to drive sales within the lifestyle segment
Channel Activation & Brand Heat: Plan and execute retail activations, POS campaigns, and exclusive events
Market & Consumer Insights: Analyse market trends and consumer insights to identify new opportunities
Strategic Planning & Coordination: Develop and implement strategic initiatives to elevate the lifestyle channel’s role