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This is a dynamic, dual-focus role that requires a blend of exceptional project management and deep, hands-on technical skills in email and SMS marketing. You will be the central point of contact between the client and our internal teams, ensuring strategies align with client goals, deliver measurable results, and maintain the highest standards of quality and timeliness. Your day-to-day will be serving as the primary client liaison and project lead, overseeing the development and execution of all email and SMS deliverables. You will also be working hands-on in email marketing, working on the deployment of campaigns and automations.
Job Responsibility:
Hands-On Execution & Technical Deliverables: Directly manage, build, QA, and deploy email campaigns and SMS messages within Klaviyo
Own the technical setup of marketing flows/automations (e.g., Welcome Series, Abandoned Cart), ensuring proper segmentation, trigger logic, and integration health
Serve as the final technical checkpoint, rigorously testing deliverability, rendering, tracking, and segmentation before any email or SMS is deployed
Proactively monitor key metrics (open rates, CTRs, conversion, ROI) and flag insights or anomalies to the Strategy team
Project & Account Management: Serve as the main liaison, maintaining strong client relationships and translating their marketing needs into clear, actionable direction for the internal teams
Maintain comprehensive project plans and timelines for all assigned clients, managing priorities and deadlines to ensure the timely and high-quality delivery of all email and SMS assets
Coordinate daily with internal teams (Design, Content, Strategy) to ensure the required creative assets and copy are delivered on time and meet the technical specifications for deployment
Organize performance data and help prepare audit/growth reports for Strategists to present to the client
Requirements:
Klaviyo Proficiency: direct, hands-on experience managing, building, segmenting, and optimizing campaigns and flows within the Klaviyo platform for e-commerce/DTC brands
Digital Agency Experience: Proven experience in a fast-paced agency environment, managing multiple client accounts simultaneously
eCommerce / DTC Knowledge: Strong understanding of e-commerce business models and the critical role of email/SMS in the customer lifecycle
Proven Project Management Skills: Demonstrated ability to create and maintain project plans, manage complex timelines, and coordinate cross-functional teams (creative, strategy, tech) to hit delivery deadlines
Exceptional Communication: Experience in a client-facing role with the ability to clearly articulate technical requirements and manage constructive conversations both internally and externally