Lifecycle Product Marketing Manager Job at Microsoft Corporation (Redmond)

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Fulltime

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Senior Product Manager, Growth & Product Marketing

As the Senior Product Manager for Growth & Product Marketing, you will lead the ...

Location

United States , Los Angeles

Salary:

128000.00 - 170000.00 USD / Year

Fox Corporation

Expiration Date

Until further notice

Requirements

6 to 8 years of product management experience
At least 3 years leading growth or acquisition-related work
Deep experience optimizing product funnels and conversion workflows across multiple platforms
Proven ability to deliver measurable growth through experimentation and product iteration
Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
Experience using data to shape strategy, prioritize initiatives, and evaluate performance
Ability to think strategically while executing quickly and iteratively
Passion for building seamless, engaging growth experiences that drive long-term user value

Job Responsibility

Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
Build personalized journeys through lifecycle messaging, recommendations, and promotions
Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
Work closely with data science to define KPIs, measure performance, and build predictive growth models
Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
Leverage behavioral data and user research to continuously improve growth strategy

What we offer

medical/dental/vision
insurance
a 401(k) plan
paid time off

Fulltime

Senior Product Manager, Growth & Product Marketing

As the Senior Product Manager for Growth & Product Marketing, you will lead the ...

Location

United States , Los Angeles

Salary:

128000.00 - 170000.00 USD / Year

Fox News Media

Expiration Date

Until further notice

Requirements

6 to 8 years of product management experience
At least 3 years leading growth or acquisition-related work
Deep experience optimizing product funnels and conversion workflows across multiple platforms
Proven ability to deliver measurable growth through experimentation and product iteration
Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
Experience using data to shape strategy, prioritize initiatives, and evaluate performance
Ability to think strategically while executing quickly and iteratively
Passion for building seamless, engaging growth experiences that drive long-term user value

Job Responsibility

Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
Build personalized journeys through lifecycle messaging, recommendations, and promotions
Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
Work closely with data science to define KPIs, measure performance, and build predictive growth models
Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
Leverage behavioral data and user research to continuously improve growth strategy

What we offer

medical/dental/vision
insurance
a 401(k) plan
paid time off
other benefits in accordance with applicable plan documents

Fulltime

Principal Product Marketing Manager

The GoFundMe team is searching for our next Principal Consumer Product Marketing...

Location

United States , San Francisco

Salary:

183000.00 - 275000.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

6-9+ years of experience in Product Marketing, with recent proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration

Job Responsibility

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program
equity

Fulltime

Product Marketing Manager

Kiddom is a groundbreaking educational platform that promotes student equity and...

Location

United States , San Francisco

Salary:

90000.00 - 160000.00 USD / Year

Kiddom

Expiration Date

Until further notice

Requirements

5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations
Strong background in crafting positioning and messaging that resonates with multiple buyer personas (teachers, curriculum leaders, administrators)
Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams
Proven ability to create effective sales enablement tools that support adoption and revenue growth
Strong storytelling skills and the ability to translate technical or academic concepts into clear, value-driven narratives
Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles
Analytical mindset with experience leveraging data and research to inform strategy
Proficiency with tools such as HubSpot, Salesforce, and Google Analytics
Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired
Must be prepared to work in a high-pace environment with rapid changes where use of AI is highly encouraged for high-yield, high-volume work

Job Responsibility

Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market
Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions
Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines
Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptions
Create and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers
Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels
Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation
Support demand generation campaigns with product-specific messaging and thought leadership
Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion
Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing

What we offer

Competitive salary
Meaningful equity
Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
One Medical membership (in participating locations)
Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year
10 paid sick days per year (pro rated depending on start date)
Paid holidays
Paid bereavement leave
Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State
Commuter and FSA plans

Fulltime

Product Marketing Manager

At Wave, we help small businesses to thrive so the heart of our communities beat...

Location

Canada , Toronto

Salary:

100000.00 - 125000.00 USD / Year

Wave

Expiration Date

Until further notice

Requirements

5+ years of product marketing experience within SaaS, ideally in a product-led model
Love interpreting customer behavior and translating insights into compelling value propositions and user experiences
Have a knack for working across teams—from Product to Brand to Lifecycle—and bringing people together to execute with clarity and purpose
Are equally comfortable diving into data dashboards and crafting messaging that inspires action from entrepreneurial audiences
Are energized by working in a fast-paced environment where creativity, curiosity, and experimentation are valued

Job Responsibility

Lead the GTM process for new products, features, and enhancements—developing strategies, messaging, and launch plans that drive acquisition and activation
Partner with Product and Growth teams to identify launch readiness, define success metrics, and orchestrate in-product and outbound campaigns
Build lifecycle journeys and product education experiences that guide users from first value to revenue-generating actions like pro tier subscription, payments setup or payroll activation
Create in-product messaging, onboarding flows, and engagement content that drive usage milestones and unlock Pro-tier conversion
Surface customer insights, use cases, and usage patterns that shape positioning, roadmap decisions, and content
Own competitive intelligence and collaborate cross-functionally to bring market context to Marketing and Product
Develop enablement materials (messaging guides, demos, FAQ) for Customer-facing and Support teams
Partner with Brand, Content, and Growth to bring differentiated stories to life across web, product, lifecycle, and performance assets

Fulltime

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Lifecycle Product Marketing Manager

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