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Microsoft Corporation Logo Microsoft Corporation · -

Lifecycle Product Marketing Manager

United States, Redmond 106400.00 - 203600.00 USD / Year · Job Posted March 04, 2026
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Job Description

Microsoft Surface is reimagining how people work with Windows + AI. As the Lifecycle Product Marketing Manager, you will own and orchestrate the end‑to‑end Commercial Lifecycle Go-To-Market strategy for Surface Commercial—spanning portfolio strategy, launch execution, transitions, and End of Life (EOL)—aligning demand, supply, pricing, and field plays to maximize growth, margin, and customer continuity across generations. You’ll empower the Windows Device Sales (WDS) field with clear guidance and programs to land launches, manage transitions, and protect renewals.

Job Responsibility

  • Commercial Lifecycle & Supply Strategy: build the end-to-end lifecycle strategy across announce, launch, sustain, transition, and end-of-life (EOL)
  • align with Supply Chain on demand/supply balancing and portfolio mix to optimize revenue and margin
  • Transition Planning: define and execute transition strategy to retain customers as current-gen winds down and v-next ramps
  • set price, promo, and channel guidance that mitigates supply risk and protects gross margin
  • Portfolio & Field Narrative Ownership: Own the Surface Commercial portfolio narrative across lifecycle stages—helping the field land “why this device, why now, why transition” for customers by segment, scenario, and vertical
  • Field Empowerment: equip Windows Device Sales (WDS) and partner sellers with offers, talking points, and playbooks that simplify deal execution and accelerate pipeline conversion
  • Lifecycle Communications: lead clear, timely communications for launches, transitions, and end-of-life EOL—including assets, FAQs, readiness, and customer-facing guidance
  • Demand/Supply Optimization: prioritize SKUs and configurations by market segment
  • drive PO/forecast accuracy, attach, and inventory health with weekly rhythm of business working directly with Supply Chain and Field Ops Community
  • Enterprise Deals: own lifecycle deal strategy for enterprise and strategic accounts—partnering with Account Teams, Category, and Supply Chain to prioritize sourcing, protect renewals, and unlock v‑next adoption at scale
  • Voice of Field & Continuity of Business: operate a closed‑loop Voice of Field (VoF) engine—capturing signal from WDS, partners, and key accounts and converting insights into portfolio decisions, transition plans, pricing actions, and seller guidance at scale
  • GTM Community Leadership: define and operate the Lifecycle Go-T0-Market operating model—establishing cadence, decision forums, and clear ownership across Marketing, Sales, Category, Finance, and Supply Chain to drive one aligned commercial plan

Requirements

  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience
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