Lifecycle Product Marketing Manager Job at Microsoft Corporation (Redmond)

Product Marketing Manager

As a Product Marketing Manager, you will be responsible for managing, testing an...

Location

India , Gurgaon

Salary:

Not provided

Cogoport

Expiration Date

Until further notice

Requirements

BA/BS or equivalent working experience
2+ years of product marketing experience in a B2B company (preferably app or similar tech)
experience with web analytics, A/B testing, and inbound marketing tactics
proficient in using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile leads
organized and structured but flexible to the fast-paced environment of a startup
hands-on approach with a track record in helping app businesses launch products and improve post-install KPIs such as retention and revenue
good project management and communication skills, with the ability to work with multiple stakeholders
critical thinker and problem-solver
strong time management and project management skills

Job Responsibility

Prepare communication materials for field sales such as leaflets, presentations, and product features for customers
conduct online and offline activities to increase awareness of product offerings amongst target customers
coordinate with the COE Team for execution
increase conversion and wallet expansion to increase revenue multifold
define customer journey on the platform and ensure communication is sent based on customer behaviour
improve customer journey on the platform
segment customers based on behaviour, size, geography and devise strategy and communication plan to target customers
utilize the right channels to drive conversion and improve retention of the target segment

What we offer

As per market standards

Fulltime

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Customer Engagement Extensive customer interaction experience and customer success storytelling
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
UX & Digital Flows: Experience working on UX, designs and digital flows
Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs

Fulltime

Product Marketing Manager - International Communications

As a Product Marketing Manager you will drive the strategy and business results ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Extensive customer interaction experience and customer success storytelling
Strong communication skills (verbal and written) and strong content development skills
Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
Experience working on UX, designs and digital flows
Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Strong understanding of the product development lifecycle for products and services

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Product Marketing Manager, Developer Solutions

As a Product Marketing Manager in the Developer Solutions team, you'll focus on ...

Location

United States , San Francisco

Salary:

107600.00 - 172800.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

3+ years of B2B product marketing experience
Strategize and create messaging and customer-facing content (presentations, demo scripting, web copy)
Experience with developer tools, communities, and creating authentic experiences
Experience engaging developer audiences through storytelling, content, and live/virtual experiences
Be passionate, with a no-B.S., can-do attitude who likes to make data-informed decisions
Thrive on teamwork and experience building relationships with peers and partners across marketing, product, sales, and more

Job Responsibility

Develop the event strategy for developer-focused marketing—across Atlassian-hosted events (e.g. TEAM), third-party conferences (e.g., GitHub Universe, KubeCon), and community-led meetups
Partner with Product, Evangelism, and Customer Lifecycle Marketing to align event messaging with product launches and business goals
Craft compelling narratives and technical content for events, including session briefs, demos, presentations, and partner engagement
Collaborate with Product and Marketing teams to highlight use cases, customer stories, and developer workflows
Work with Field Marketing, Content, Design, and Sales Enablement to grow the impact of event-driven marketing

What we offer

health and wellbeing resources
paid volunteer days

Fulltime

Marketing product manager

Lead the development and execution of marketing strategies for a leading medical...

Location

Japan , Tokyo

Salary:

7000000.00 - 9000000.00 JPY / Year

Randstad

Expiration Date

April 30, 2026

Requirements

University degree in business administration or a related field
Minimum 3 years of marketing experience in the medical device industry
Strong communication skills in both English and Japanese
Excellent analytical and strategic thinking skills
Experience in managing distributors and inventory
Proven ability to lead product launches and manage product lifecycles
Experience in KOL management and market expansion
Strong project management skills and ability to work effectively in a team environment
Experience with market research and data analysis
Proficiency in Microsoft Office Suite

Job Responsibility

Lead the development and execution of marketing strategies for a leading medical device company in Japan
Develop and implement comprehensive marketing strategies
Analyze market trends and identify growth opportunities
Develop long-term strategies, annual operating plans (AOPs), and marketing plans
Manage product launches and lifecycle management
Manage relationships with distributors and ensure healthy inventory levels
Develop and implement marketing communication materials
Expand the market through KOL development and engagement
Collaborate with cross-functional teams to ensure efficient operations

What we offer

Health insurance
Employee pension insurance
Employment insurance
Saturday
Sunday
Public holidays
Bonus +10%

Fulltime

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Fulltime

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Lifecycle Product Marketing Manager

Microsoft Corporation

Location:
United States , Redmond

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 04, 2026

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