Lifecycle Operations Manager

• Own the execution and QA of Lifecycle campaigns across email, in-app, push, and home screen placements
• Translate audience strategies into actionable segments, attributes, and automations that bring campaigns to life
• Identify opportunities to streamline marketing operations using emerging tools, tech, and automation
• Manage the communication calendar and ensure every message is high quality, relevant, and error-free
• Analyze performance data across platforms and propose clear optimizations to improve delivery, engagement, and conversions
• Build and QA email templates, landing pages, and workflow automations using HTML, CSS, and SQL
• Troubleshoot bugs or tool limitations with minimal oversight, partnering closely with Product, Engineering, and Partnerships
• Maintain documentation, train teammates, and proactively scale successful experiments into repeatable playbooks

• 2+ years in lifecycle marketing, CRM operations, or marketing technology roles
• Hands-on experience running campaigns in tools like Braze or similar ESPs, with a clear understanding of segmentation, flows, and personalization
• Working knowledge of HTML, CSS, and basic SQL for campaign building and QA
• Familiarity with marketing metrics and A/B testing, including analysis and insight delivery
• Advanced Excel skills, including pivot tables, VLOOKUP, and SUMIFS
• Strong problem-solving instincts and the ability to work autonomously when needed
• Clear communicator and collaborator, comfortable navigating cross-functional priorities and timelines

Experience in B2C marketing and managing high-volume campaigns

Global+Benefits