Lifecycle Marketing Specialist Job at Vodafone (Budapest)

Job Description

We are seeking a Marketing Specialist to deliver impactful marketing communications that enhance customer engagement and satisfaction while driving commercial benefits. This role is part of the Retention, Loyalty, and Engagement Campaigns squad, focusing on proactive campaigns and digital retention journeys. You will play a key role in reducing churn, promoting digital behaviours, and enriching customer experiences through innovative and relevant campaigns, primarily within Home Broadband retention and loyalty initiatives.

Job Responsibility

Produce and execute retention marketing messages across multiple channels (SMS, MMS, email, push notifications, direct mail), managing both in-house and agency-led communications
Brief creative resources and oversee campaign production, ensuring clarity and actionable feedback for high-quality outputs
Ensure all marketing activity aligns with brand strategy, tone of voice, and legal compliance, with a strong focus on driving digital engagement
Track and report campaign performance, applying test-and-learn methodologies to optimise deliverability and impact
Develop lifecycle-based campaigns, managing scheduling, triggers, and performance metrics
Keep customer experience at the core of all marketing activities, ensuring campaigns positively influence brand perception

Requirements

Creative and analytical thinker with experience delivering compelling campaigns
Skilled in driving a digital-first agenda and maximising digital engagement
Strong stakeholder management and influencing skills across all organisational levels
Comfortable working in a fast-paced, competitive environment with excellent project management capabilities
Familiarity with Agile methodologies is advantageous
Degree educated with excellent written English

What we offer

Opportunity to work on high-impact retention and loyalty campaigns that directly influence customer satisfaction and business growth
Exposure to digital-first strategies and innovative marketing practices
Collaborative environment within a diverse, global team
Professional development in campaign management and stakeholder engagement
A dynamic environment where innovative ideas are always welcome
A collaborative community where your professional goals and work are supported by a diverse team
Access to internal and external trainings via other providers
A supportive internal coaching and mentoring culture
Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
Cafeteria package
Private Medical Services
Employee Assistance Program to support your wellbeing and mental health
Life and accident insurance
You can work remotely overseas for 20 days a year
16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
You and your family members can enjoy several discounts from our partners

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Lifecycle Marketing Specialist

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