Lifecycle Marketing Specialist Job at Eight Sleep

Lifecycle Marketing Specialist

Eight Sleep

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Join the Sleep Fitness Movement. At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.

Job Responsibility:

Build and launch email and SMS campaigns and automated flows in Klaviyo
Implement segmentation, personalization, dynamic content, and A/B tests
QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid
Support SMS execution and compliance across regions
Maintain deliverability best practices, list hygiene, and suppression logic
Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements
Own execution timelines from brief to launch, flagging risks and dependencies early
Partner with Lifecycle leadership to translate strategy into clear implementation plans
Help prioritize incoming requests based on impact, effort, and timelines
Coordinate with creative, data, and engineering partners to keep projects on track
Support testing strategy and help operationalize learnings across campaigns and flows
Document workflows, QA standards, and best practices to improve team efficiency

Requirements:

2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo
Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing
Proven ability to manage multiple campaigns and flows at once without missing details
Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows
Comfortable owning execution while collaborating closely with cross-functional partners
Organized, proactive, and able to work independently in a fast-moving environment
Klaviyo campaign and flow builds (required)
Email QA tools such as Litmus or Email on Acid
Working knowledge of HTML and CSS for email
SMS execution and compliance best practices
Experience pulling performance data and supporting reporting (Looker a plus)

Nice to have:

Experience in DTC, subscription, or consumer hardware brands
Exposure to customer data platforms or advanced lifecycle tech stacks
Experience supporting international lifecycle programs

What we offer:

Equity participation
Periodic equity refreshments based on performance
Every employee receives a Pod (product)

Additional Information:

Job Posted:
February 21, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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