CrawlJobs Logo
Robert Half Logo Robert Half · -

Lifecycle Marketing Specialist

United States, Atlanta · Job Posted June 09, 2026
Apply Position
Job Link Share

Job Description

We are seeking an execution-focused Lifecycle Marketing Specialist to join our team for a 9-month contract engagement. In this role, you will act as an embedded extension of the Lifecycle Marketing team, focusing on building automated nurture programs, scaling our communications infrastructure, and improving execution velocity across our marketing technology stack.

Job Responsibility

  • Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams
  • Trust Communications: Establish and manage the infrastructure for critical customer trust communications
  • Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building
  • Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience
  • Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability
  • Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements

Requirements

  • SFMC / HubSpot / Marketo / Braze ( or similar email automation software)
  • SMS experience
  • customer journey experience

What we offer

  • medical, vision, dental, and life and disability insurance
  • enroll in our company 401(k) plan
Robert Half - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Lifecycle Marketing Specialist

8 matching positions

Lifecycle Marketing Specialist

At myPOS, we’re all about helping businesses grow and get paid. We make payments...
Location
Location
Bulgaria , Varna; Sofia
Salary
Salary:
Not provided
mypos.com Logo
myPOS
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 1+ years of experience in lifecycle marketing, CRM, marketing automation, or email marketing (2+ years is a plus)
  • Excellent English and Bulgarian (verbal and written)
  • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Braze, Klaviyo, Salesforce or similar tools (we use HubSpot)
  • Experience building and managing automated customer journeys, segmentation strategies, and trigger-based communication flows
  • Strong analytical mindset with the ability to interpret campaign and lifecycle performance data and turn insights into improvements
  • Experienced in taking part in and/or coordinating cross-functional projects and collaborating with multiple stakeholders
  • Curious and growth-oriented - excited to experiment, learn, and continuously improve customer communication and lifecycle experiences
  • Interested in exploring and implementing AI tools and automation solutions that improve team efficiency and customer experience
Job Responsibility
Job Responsibility
  • Build, maintain, and optimize automated lifecycle journeys across email, push, and in-app channels
  • Own the lifecycle communication strategy and customer journeys for a defined set of products and features, ensuring scalable and personalized customer experiences
  • Identify lifecycle gaps and opportunities that improve activation, engagement, retention, and product adoption across all myPOS markets
  • Work with segmentation, triggers, behavioral logic, and customer data to deliver relevant communication to different audiences and customer stages
  • Partner closely with Product, Data, Marketing, Design, and Development teams to implement, test, and optimize lifecycle initiatives and customer journeys
  • Support broader email marketing initiatives with lifecycle insights, customer behavior analysis, and data-driven recommendations that help improve campaign performance and customer experience
  • Analyze lifecycle and campaign performance metrics, identify trends and opportunities, and use data insights to continuously improve communication effectiveness and automation logic
  • Contribute to lifecycle communication standards, QA processes, testing frameworks, and automation governance to ensure consistency and scalability across channels
What we offer
What we offer
  • Vibrant international team operating in hi-tech environment
  • Annual salary reviews, promotions and performance bonuses
  • myPOS Academy for upskilling and training
  • Unlimited access to courses on LinkedIn Learning
  • Annual individual training and development budget
  • Refer a friend bonus as we know that working with friends is fun
  • Teambuilding, social activities and networks on a multi-national level
  • Excellent compensation package
  • 25 days annual paid leave (+1 day per year up to 30)
  • Full Luxury package health insurance including dental care and optical glasses
  • Fulltime
Read More
Arrow Right
New

Lifecycle Marketing Specialist

We are seeking an execution-focused Lifecycle Marketing Specialist to join our t...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • SFMC / HubSpot / Marketo / Braze ( or similar email automation software)
  • SMS experience / customer journey experience
Job Responsibility
Job Responsibility
  • Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams
  • Trust Communications: Establish and manage the infrastructure for critical customer trust communications
  • Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building
  • Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience
  • Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability
  • Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Lifecycle Marketing Specialist

We are seeking an execution-focused Lifecycle Marketing Specialist to join our t...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proficiency in: SFMC / HubSpot / Marketo / Braze (or similar email automation software)
  • SMS experience / customer journey experience
Job Responsibility
Job Responsibility
  • Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams
  • Trust Communications: Establish and manage the infrastructure for critical customer trust communications
  • Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building
  • Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience
  • Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability
  • Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • enrollment in company 401(k) plan
Read More
Arrow Right

Lifecycle Marketing Specialist

We are seeking an execution-focused Lifecycle Marketing Specialist to join our t...
Location
Location
United States , Atlanta, GA; Miami, FL; Austin, TX
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Platform Expertise: Marketo is a requirement. You must be highly proficient in navigating, building, and troubleshooting within the platform.
  • Tooling: Experience with Pendo (or similar in-app messaging tools) is strongly preferred.
  • Technical Execution: Proven track record of managing complex segmentation and high-volume campaign queues.
  • Operational Mindset: Highly detail-oriented with a focus on QA rigor and process improvement.
  • Communication: Ability to collaborate effectively across Marketing, Customer Success, and External Affairs teams.
Job Responsibility
Job Responsibility
  • Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams.
  • Trust Communications: Establish and manage the infrastructure for critical customer trust communications.
  • Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building.
  • Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience.
  • Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability.
  • Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements.
What we offer
What we offer
  • Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.
  • Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.
  • Fulltime
Read More
Arrow Right

Lifecycle Marketing Specialist

Join the Sleep Fitness Movement. At Eight Sleep, we’re on a mission to fuel huma...
Location
Location
United States
Salary
Salary:
Not provided
eightsleep.com Logo
Eight Sleep
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo
  • Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing
  • Proven ability to manage multiple campaigns and flows at once without missing details
  • Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows
  • Comfortable owning execution while collaborating closely with cross-functional partners
  • Organized, proactive, and able to work independently in a fast-moving environment
  • Klaviyo campaign and flow builds (required)
  • Email QA tools such as Litmus or Email on Acid
  • Working knowledge of HTML and CSS for email
  • SMS execution and compliance best practices
Job Responsibility
Job Responsibility
  • Build and launch email and SMS campaigns and automated flows in Klaviyo
  • Implement segmentation, personalization, dynamic content, and A/B tests
  • QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid
  • Support SMS execution and compliance across regions
  • Maintain deliverability best practices, list hygiene, and suppression logic
  • Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements
  • Own execution timelines from brief to launch, flagging risks and dependencies early
  • Partner with Lifecycle leadership to translate strategy into clear implementation plans
  • Help prioritize incoming requests based on impact, effort, and timelines
  • Coordinate with creative, data, and engineering partners to keep projects on track
What we offer
What we offer
  • Equity participation
  • Periodic equity refreshments based on performance
  • Every employee receives a Pod (product)
  • Fulltime
Read More
Arrow Right

Lifecycle Marketing Specialist

We’re looking for a Lifecycle Marketing Specialist to take our customer communic...
Location
Location
Estonia , Tallinn
Salary
Salary:
Not provided
lightyear.com Logo
Conclusive Financial
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2–4 years of experience in lifecycle marketing, CRM and product marketing
  • Outstanding copywriting and storytelling skills — you can simplify complex financial or product topics into clear, engaging content (financial experience a plus)
  • Strong grasp of customer journeys and user psychology
  • Analytical mindset: comfortable interpreting data and testing hypotheses
  • Proactive, detail-oriented, and able to manage multiple projects at once
  • Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, Customer.io or Iterable is a bonus)
  • Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus
  • Experience in fintech, investing, or SaaS is a bonus but not mandatory
  • Fluent English required
  • other European languages are a plus
Job Responsibility
Job Responsibility
  • Own end-to-end lifecycle campaigns: from ideation and copywriting to execution and analysis
  • Create clear, engaging, and persuasive copy across lifecycle journeys (welcome flows, educational content, upsell campaigns, reactivation programs)
  • Translate product features and investment concepts into accessible, user-friendly communications
  • Support segmentation and personalization to ensure the right users get the right message at the right time
  • Partner with product, design, and research teams to align lifecycle messaging with launches and improvements
  • Use a test-and-learn approach: run A/B tests, monitor results, and continuously refine campaigns for better performance
  • Report on lifecycle KPIs and share actionable insights with the wider marketing team
What we offer
What we offer
  • A competitive startup package with stock options that vest monthly after a one-year cliff
  • Brand new office in Tallinn (Kalamaja)
  • Flexible working hours
  • A flexible approach to working remotely
  • Private health insurance
  • All the usual office facilities, including free tea, coffee & snacks
  • Dog-friendly office
  • Cycling or running to work? We’ve got bike parking and showers
Read More
Arrow Right

Lifecycle Marketing Specialist

We are seeking a Marketing Specialist to deliver impactful marketing communicati...
Location
Location
Hungary , Budapest
Salary
Salary:
Not provided
vodafone.com Logo
Vodafone
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Creative and analytical thinker with experience delivering compelling campaigns
  • Skilled in driving a digital-first agenda and maximising digital engagement
  • Strong stakeholder management and influencing skills across all organisational levels
  • Comfortable working in a fast-paced, competitive environment with excellent project management capabilities
  • Familiarity with Agile methodologies is advantageous
  • Degree educated with excellent written English
Job Responsibility
Job Responsibility
  • Produce and execute retention marketing messages across multiple channels (SMS, MMS, email, push notifications, direct mail), managing both in-house and agency-led communications
  • Brief creative resources and oversee campaign production, ensuring clarity and actionable feedback for high-quality outputs
  • Ensure all marketing activity aligns with brand strategy, tone of voice, and legal compliance, with a strong focus on driving digital engagement
  • Track and report campaign performance, applying test-and-learn methodologies to optimise deliverability and impact
  • Develop lifecycle-based campaigns, managing scheduling, triggers, and performance metrics
  • Keep customer experience at the core of all marketing activities, ensuring campaigns positively influence brand perception
What we offer
What we offer
  • Opportunity to work on high-impact retention and loyalty campaigns that directly influence customer satisfaction and business growth
  • Exposure to digital-first strategies and innovative marketing practices
  • Collaborative environment within a diverse, global team
  • Professional development in campaign management and stakeholder engagement
  • A dynamic environment where innovative ideas are always welcome
  • A collaborative community where your professional goals and work are supported by a diverse team
  • Access to internal and external trainings via other providers
  • A supportive internal coaching and mentoring culture
  • Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
  • Cafeteria package
  • Fulltime
Read More
Arrow Right

Senior Lifecycle Marketing Specialist

The Senior Lifecycle Marketing Specialist is responsible for creating and execut...
Location
Location
United States , Los Angeles
Salary
Salary:
95000.00 - 119000.00 USD / Year
blackline.com Logo
BlackLine
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree or 3-5 years in a business communications-related field
  • Excellent writing skills - please be able to supply a portfolio on request
  • Strong analytical and communication skills
  • High attention to detail
  • Ability to work cross-functionally in a fast-paced environment
  • Strong project management and organizational skills
  • Experience creating communications in a corporate marketing environment
Job Responsibility
Job Responsibility
  • Own, develop, and execute marketing and communications plans across various email channels including newsletters, email, nurture campaigns, and other areas targeted to a global audience
  • Understand and implement BlackLine’s Marketing strategy as it relates to our targets, regions, and industries
  • Own relationships with internal business partners and cross-functional teams to understand their programs and needs to communicate them to future customers and customers
  • Develop email performance reports that identify areas for improvement based on analytics, data, and A/B testing
  • Create, research, and deliver a monthly newsletter for our customers based on current goals
  • Collaborate with the stakeholders to create communications template for Sales, Customer Success, and others teams
  • Own and define a format for an internal newsletter to communicate North America marketing information to internal Sales, Account Management, and other teams
  • Collaborate with other BlackLine teams on cross-functional initiatives to continually improve the BlackLine experience for customers and future customers
  • Manage Lifecycle-related projects in our project management tool to provide information, copy, and assets to involved teams in a timely manner
  • Manage additional marketing campaigns on an as-needed basis
  • Fulltime
Read More
Arrow Right