Lifecycle Marketing Specialist Jobs

Conclusive Financial

Location:
Estonia, Tallinn

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re looking for a Lifecycle Marketing Specialist to take our customer communications to the next level. This role sits at the intersection of copywriting, product marketing, and lifecycle automation. You’ll own the creation of engaging, insightful, and conversion-driven customer journeys that educate, retain, and upsell users. If you’re a strong communicator with a knack for turning complex product features into compelling stories — and you want to help shape the voice of a fast-growing fintech brand — we’d love to meet you.

Job Responsibility:

Own end-to-end lifecycle campaigns: from ideation and copywriting to execution and analysis
Create clear, engaging, and persuasive copy across lifecycle journeys (welcome flows, educational content, upsell campaigns, reactivation programs)
Translate product features and investment concepts into accessible, user-friendly communications
Support segmentation and personalization to ensure the right users get the right message at the right time
Partner with product, design, and research teams to align lifecycle messaging with launches and improvements
Use a test-and-learn approach: run A/B tests, monitor results, and continuously refine campaigns for better performance
Report on lifecycle KPIs and share actionable insights with the wider marketing team

Requirements:

2–4 years of experience in lifecycle marketing, CRM and product marketing
Outstanding copywriting and storytelling skills — you can simplify complex financial or product topics into clear, engaging content (financial experience a plus)
Strong grasp of customer journeys and user psychology
Analytical mindset: comfortable interpreting data and testing hypotheses
Proactive, detail-oriented, and able to manage multiple projects at once
Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, Customer.io or Iterable is a bonus)
Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus
Experience in fintech, investing, or SaaS is a bonus but not mandatory
Fluent English required
other European languages are a plus

Nice to have:

Experience in fintech, investing, or SaaS is a bonus but not mandatory
other European languages are a plus
Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, Customer.io or Iterable is a bonus)
Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus

What we offer:

A competitive startup package with stock options that vest monthly after a one-year cliff
Brand new office in Tallinn (Kalamaja)
Flexible working hours
A flexible approach to working remotely
Private health insurance
All the usual office facilities, including free tea, coffee & snacks
Dog-friendly office
Cycling or running to work? We’ve got bike parking and showers

Additional Information:

Job Posted:
December 07, 2025

Work Type:

Hybrid work

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Lifecycle Marketing Specialist