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Lifecycle Marketing Specialist

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Conclusive Financial

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Location:
Estonia , Tallinn

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Salary:

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Job Description:

We’re looking for a Lifecycle Marketing Specialist to take our customer communications to the next level. This role sits at the intersection of copywriting, product marketing, and lifecycle automation. You’ll own the creation of engaging, insightful, and conversion-driven customer journeys that educate, retain, and upsell users. If you’re a strong communicator with a knack for turning complex product features into compelling stories — and you want to help shape the voice of a fast-growing fintech brand — we’d love to meet you.

Job Responsibility:

  • Own end-to-end lifecycle campaigns: from ideation and copywriting to execution and analysis
  • Create clear, engaging, and persuasive copy across lifecycle journeys (welcome flows, educational content, upsell campaigns, reactivation programs)
  • Translate product features and investment concepts into accessible, user-friendly communications
  • Support segmentation and personalization to ensure the right users get the right message at the right time
  • Partner with product, design, and research teams to align lifecycle messaging with launches and improvements
  • Use a test-and-learn approach: run A/B tests, monitor results, and continuously refine campaigns for better performance
  • Report on lifecycle KPIs and share actionable insights with the wider marketing team

Requirements:

  • 2–4 years of experience in lifecycle marketing, CRM and product marketing
  • Outstanding copywriting and storytelling skills — you can simplify complex financial or product topics into clear, engaging content (financial experience a plus)
  • Strong grasp of customer journeys and user psychology
  • Analytical mindset: comfortable interpreting data and testing hypotheses
  • Proactive, detail-oriented, and able to manage multiple projects at once
  • Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, Customer.io or Iterable is a bonus)
  • Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus
  • Experience in fintech, investing, or SaaS is a bonus but not mandatory
  • Fluent English required
  • other European languages are a plus

Nice to have:

  • Experience in fintech, investing, or SaaS is a bonus but not mandatory
  • other European languages are a plus
  • Familiarity with lifecycle tools or email platforms (experience with platforms such as Braze, Clevertap, Customer.io or Iterable is a bonus)
  • Experience with BI and data analytics platforms such as Looker, Metabase or Amplitude is welcome - SQL knowledge an added bonus
What we offer:
  • A competitive startup package with stock options that vest monthly after a one-year cliff
  • Brand new office in Tallinn (Kalamaja)
  • Flexible working hours
  • A flexible approach to working remotely
  • Private health insurance
  • All the usual office facilities, including free tea, coffee & snacks
  • Dog-friendly office
  • Cycling or running to work? We’ve got bike parking and showers

Additional Information:

Job Posted:
December 07, 2025

Work Type:
Hybrid work
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Conclusive Financial - All Job Offers
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