Lifecycle Marketing Specialist - Junior Job at Vodafone (Budapest)

Job Description

We are seeking a proactive and detail-oriented Junior Lifecycle Marketing Specialist to deliver engaging customer communications that enrich experiences and drive measurable commercial outcomes. In this role, you will lead the end‑to‑end planning and coordination of CVM marketing communications across all key channels - including email, SMS, MMS, and in‑app messaging. You will manage both internal stakeholders and external creative partners/agencies, ensuring seamless alignment across every stage of the communication lifecycle: planning, copywriting, creative development, frontend build, and campaign execution.

Job Responsibility

Plan and execute marketing communications across SMS, MMS, email, push notifications and direct mail - writing SMS content in‑house and briefing agencies for all other channels
Collaborate with cross‑functional stakeholders to create engaging, relevant content that supports key business priorities and positively shapes customer perception
Create clear, structured agency briefs and provide actionable feedback to ensure all outputs meet brand standards, maintain legal compliance, and deliver high‑quality, customer‑first communications
Monitor, analyse and report on campaign performance, providing meaningful recommendations to enhance customer engagement, uplift brand appreciation, and drive stronger commercial outcomes. Apply a robust test‑and‑learn approach to continuously improve message deliverability, customer impact, and channel performance

Requirements

Able to think creatively and analytically to build compelling, customer-focused communications
Experienced in driving digital engagement and supporting digital fulfilment journeys
Skilled in stakeholder management, with the ability to influence at various organisational levels
Comfortable operating in a fast-paced, competitive environment with strong project and time management abilities
Proactive, organised and solutions-focused
Possess excellent spoken and written English
Degree educated or possessing equivalent experience

What we offer

Opportunity to work on high-impact retention and loyalty campaigns that directly influence customer satisfaction and business growth.
Exposure to digital-first strategies and innovative marketing practices.
Collaborative environment within a diverse, global team.
Professional development in campaign management and stakeholder engagement.
A dynamic environment where innovative ideas are always welcome
A collaborative community where your professional goals and work are supported by a diverse team
Access to internal and external trainings via other providers
A supportive internal coaching and mentoring culture
Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
Cafeteria package
Private Medical Services
Employee Assistance Program to support your wellbeing and mental health
Life and accident insurance
You can work remotely overseas for 20 days a year
16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption
You and your family members can enjoy several discounts from our partners

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Lifecycle Marketing Specialist - Junior

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