Lifecycle Marketing Program Manager Job at Mindbody

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns to maximize engagement and conversion
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Associate Manager of Lifecycle Marketing

We’re seeking a strategic and data-driven Associate Manager of Lifecycle Marketi...

Location

United States , Santa Monica

Salary:

64300.00 - 86200.00 USD / Year

Disney

Expiration Date

Until further notice

Requirements

3+ years in Lifecycle marketing, or related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project management skills and attention to detail with experience in managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast-paced environment
A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
Extensive project launch experience and understanding of QA processes
Bachelor’s degree or equivalent work experience

Job Responsibility

Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs

What we offer

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits

Fulltime

Lifecycle Marketing Manager

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that driv...

Location

United States

Salary:

128000.00 - 160000.00 USD / Year

Apollo.io

Expiration Date

Until further notice

Requirements

3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model
Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred)
Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows)
Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action
Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results
Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs
Clear, concise written communication skills, especially for email and in‑product messaging
Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes
Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems
can break them into actionable steps and identify the right solution with limited guidance

Job Responsibility

Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal
Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly
Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion
Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention
Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership
Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions
AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution
Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own
Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals

What we offer

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Fulltime

Lifecycle Marketing Manager

As a Lifecycle Marketing Manager, you’ll design and execute multi-channel progra...

Location

United States , San Francisco; New York City; Austin

Salary:

126000.00 - 154000.00 USD / Year

Vercel

Expiration Date

Until further notice

Requirements

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs

Job Responsibility

End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention
Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders
Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty
Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations
Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement
Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy
Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

What we offer

Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

Fulltime

Senior Lifecycle & Marketing Operations Manager

This role is the cornerstone of our marketing team’s next phase. You will be res...

Location

United States , Chicago

Salary:

125000.00 - 155000.00 USD / Year

Provi

Expiration Date

Until further notice

Requirements

3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers
Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution
Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions
Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance
Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus
Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners
Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves

Job Responsibility

Lifecycle Program Leadership: Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets
GTM Execution: Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts
Acquisition & Conversion Optimization: Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion
Email & Channel Operations: Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions
Marketing Operations & Technology: Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations
Analytics & Reporting: Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI
Cross-Functional Collaboration: Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints

What we offer

Health, Dental, Vision, 401(k) with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO, and Paid Parental Leave

Fulltime

Senior Lifecycle Marketing Manager

We are seeking a highly strategic, growth-focused, and technical Senior Lifecycl...

Location

United States , Columbia

Salary:

Not provided

Paytient

Expiration Date

Until further notice

Requirements

7+ years of progressive experience in Lifecycle Marketing or Marketing Operations
Expert-level proficiency in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze
Proven track record of successfully building and managing a Conversion Rate Optimization (CRO) or landing page testing program
Deep technical and analytical skills
Functional experience using HTML and CSS in a visual development environment

Job Responsibility

Establish & Lead the CRO Program
Drive Full-Funnel Strategy & Execution
Partner on Product Growth & Utilization
Define the Operational Data Strategy
Analyze & Optimize Performance
Lead Transformational Initiatives

What we offer

Medical, dental and vision insurance
$4,300 annual HSA contribution
Paytient Health Payment Account (HPA)
Monthly lifestyle spending stipend
5 weeks of annual PTO
401k plan access with a 4% employer match
Up to 16 weeks of fully-paid parental leave
Stock options in Paytient

Fulltime

Customer Lifecycle Marketing Manager

At Industrious, we’re building a world-class coworking experience that combines ...

Location

United States , New York City

Salary:

100000.00 - 110000.00 USD / Year

Industrious

Expiration Date

Until further notice

Requirements

3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
Project management skills, with the ability to manage multiple priorities and meet tight deadlines
Skilled at analyzing data and adjusting strategies to optimize campaign performance
Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments

Job Responsibility

Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program
Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs

What we offer

annual 12.5% bonus
participation in our long-term incentive program
heavily subsidized healthcare plans
generous paid time off
wellness programs
professional development grants
401k plan

Fulltime

Lifecycle Marketing Program Manager

Mindbody

Location:
United Kingdom

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
January 01, 2026

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Location:United Kingdom

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