Lifecycle Marketing Operations Job at Aquent (New York)

Associate Manager, Lifecycle Marketing Operations

We are looking for an Associate Manager, Lifecycle Marketing Ops, to join the CL...

Location

United States

Salary:

80000.00 - 90000.00 USD / Year

Aura

Expiration Date

Until further notice

Requirements

2-4 years of experience in marketing operations for a D2C-focused brand or product
At least 1 year of operations experience within Braze. Must have owned email, in-app, push, and banner card campaigns. Braze certifications are a plus!
Experience with email builder tools (i.e. Stripo)
Proficiency in Braze reporting, Tableau, Excel, and other reporting tools
Experience writing QA instructions for CLM tests to ensure all stakeholders are aligned on the outcome
Experience in analyzing reports and providing test results to stakeholders in a succinct manner
Excellent attention to detail and communication skills
Self-starter who is looking to work in a growing, fast-paced environment with a fun CLM team!

Job Responsibility

Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze
Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on
Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met
Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams
Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation
Partner with PMM on promotional cycles, owning the delivery schedule for CLM
Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles

What we offer

competitive pay
generous health and wellness benefits
retirement savings plans
parental leave

Fulltime

Senior Marketing Operations Lead (Lifecycle & Automation)

Location

United States , Chicago

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time

Fulltime

Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States , Utah

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Marketing Operations Manager, Lifecycle & Email

We're looking for a technically sharp Marketing Operations Manager (Emails) to o...

Location

France , Lyon

Salary:

Not provided

LumApps

Expiration Date

Until further notice

Requirements

Hands-on experience building and managing lifecycle email programs in HubSpot (required), supporting both mid-market and enterprise go-to-market motions
Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
Experience operating in a multi-region environment with differing consent frameworks (GDPR, CAN-SPAM etc.)
Analytical mindset comfortable building reports and interpreting performance data
Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization
Experience working with the HubSpot–Salesforce integration
Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness

Job Responsibility

Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice, not a one-off cleanup
Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact
Stay current on HubSpot's evolving feature set: new launches, betas, and platform updates and proactively evaluate whether and how to adopt them (including Journeys, AI capabilities, and automation improvements)
Leverage AI-enabled tools to improve campaign ideation, personalization, testing velocity, and performance analysis across lifecycle programs

What we offer

Hybrid work model – 2 days at the office, 3 days remote
RTT days – ~10 extra days off per year
Meal vouchers (SWILE) + free snacks & coffee
Yoga classes
Supportive parental leave and family moments — yes, even a Christmas party for your kids !
Health insurance (ALAN) – 60% covered + full life & disability cover
Afterworks, team celebrations & seasonal parties
Equipment of your choice
French & English lessons, professional development & access to Leeto CSE

Fulltime

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet and cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Mountain View headquarters

Fulltime

Senior Lifecycle Marketing Manager

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet/cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Palo Alto HQ

Fulltime

Manager, Marketing Operations

As the Senior Marketing Operations Lead, you are a commercial owner first and a ...

Location

Finland , Helsinki

Salary:

Not provided

Aiven Deutschland GmbH

Expiration Date

Until further notice

Requirements

8–10 years of experience in B2B SaaS Marketing Operations, with a clear track record of connecting marketing activity to pipeline and revenue outcomes. You've been a trusted commercial partner to senior marketing leaders - Scope you've owned matters more than titles.
Strong analytics capability: you can build models, interpret data and present findings in a way that drives decisions. You understand multi-touch attribution, funnel conversion analysis and pipeline forecasting - and you know the limits of each.
Deep hands-on experience with Pardot and Salesforce, including the integration between them. Familiarity with the broader MarTech stack is a plus.
A real point of view on AI in MarOps. You've used Claude or equivalent LLMs in production workflows, you know what agentic automation is actually good for, and you can tell the difference between a vendor demo and a working capability.
Experience designing funnels, lifecycle stages, and lead routing in a hybrid PLG + SLG motion — Aiven is both.
Track record of making budget and vendor calls: renewals, simplification, build vs. buy. You've said no to a vendor before and made it stick.
Strong stakeholder skills. Comfortable pushing back on a VP when you think they're wrong, and comfortable being pushed back on when you are.
A preference — not a requirement — for prior people management experience. If you haven't managed before but can make a credible case, we want to hear it.
Comfort in a company that still feels like a scale-up: ambiguity, context-switching, occasional fire drills, and the freedom to fix what's broken.

Job Responsibility

Own marketing analytics and insight: measure funnel performance end-to-end, attribute pipeline accurately, identify where we're generating returns and where we're not, and translate findings into clear recommendations for the VP of Marketing and GTM leadership.
Act as the strategic thought partner to the VP of Marketing: challenge her thinking on where to invest and what to cut, translate ambitions into funnel and MarTech roadmap and own the 'how' behind her 'what'.
Design and govern the end-to-end funnel — from capture to pipeline — with a relentless focus on conversion rates, velocity and leakage. Define what good looks like at each stage and hold the business to it.
Keep Marketing and Sales genuinely aligned: own lifecycle stage definitions, lead routing and handoff SLAs and the feedback loops that tell Marketing whether what it's sending Sales is actually any good.
Lead, coach, and develop the MarTech, Marketing Operations, and Analytics functions. Set clear priorities, unblock execution and build the capability the function needs as Aiven scales.
Own and evolve Aiven's MarTech stack - anchored on Pardot and Salesforce - with a clear roadmap for what to keep, what to cut and what to build. Make the budget and vendor calls
partner with RevOps and Finance on renewals and simplification.
Drive AI adoption inside Marketing Operations: deploy agentic workflows, LLM-based automation to replace manual work, accelerate insight generation and unblock capabilities we do have.
Own the data quality and governance: field mappings, deduplication, enrichment flows, GDPR and consent compliance. Clean data is the foundation everything else depends on.
Drive adoption of new tools and processes. New capabilities only count when people actually use them - own the rollout, the enablement and the change management that makes it stick.

What we offer

Participate in Aiven's equity plan
Balance work and life with our hybrid work policy
Choose the equipment you need to set yourself up for success
Use your Professional Development Plan budget for learning opportunities
Receive holistic wellbeing support through our global Employee Assistance Program
Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
Enjoy country-specific benefits for our global cast

Fulltime

Senior Lifecycle Marketing Manager

Location

Australia , Sydney

Salary:

125000.00 USD / Year

Hapana

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes

Job Responsibility

Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes

Fulltime

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Lifecycle Marketing Operations

Job Description

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Requirements

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